Sure, we’re halfway through the year 2016. Yet, considering how rapidly the social media landscape changes, taking a look at your plans for the rest of the year is always a wise idea.
Business vs. Personal Social Media
Before jumping into the gems below, you should ask yourself if you intend to use social media for business or personal goals. While the recommendations provided here will certainly benefit a business or brand, your personal approach to social media may be similar depending on what you want to accomplish.
You have a myriad of choices in tools and platforms, so zeroing in on the ones which work best for your goals and strategy is very important. Let’s take a look at the best in social media:
Best Livestreaming (Social) Video: Facebook Live
The year 2016 has been the year of livestreaming video. While tools like Meerkat and Periscope led the way in 2015, newer tools have entered the scene to increase competition and reach more audiences.
If you’re wondering where to start with livestreaming or social video, Facebook Live is the best choice.
- Considering the overwhelming popularity of users who daily engage on Facebook, livestreaming from the app is fast, easy, and effective.
- Facebook Live posts are given priority over all other types of posts.
- The analytics provided by Facebook Insights allows you to assess your video’s impact and plan accordingly.
With few exceptions due to industry and audience, Facebook Live is an easy first choice to enter into livestreaming content.
Best Image Sharing: Pinterest
Visuals are a must-have in your social media posts today, and the two primary platforms for sharing images are Instagram and Pinterest. When considering which to use, Pinterest has more going for it than Intstagram from a marketing perspective.
- Pinterest provides native analytics to see which Pins are performing best.
- Advertising on Pinterest is affordable and very effective to target specific audiences for your purpose.
- The power of team “Pinning” via Group Boards brings collaboration and shared efforts to your strategy.
In light of Instagram’s new algorithm to show posts based on their engagement formula, as well as the cost to advertise and late rollout of native analytics, Pinterest is a safer bet for your visual marketing. That’s without even mentioning the ability to buy products directly from a Pin!
Best Engagement Marketing: Snapchat
Today consumers want to do business with fellow human beings, and social media which amplifies real people vs. an overall brand or logo wins the day. With that in mind, few can still argue against the growing power of Snapchat for authentic engagement marketing. That’s largely due to Snapchat being a messaging app, though today it is being used for much more.
- Snapchat’s brief duration of video Snaps (up to 10 seconds) which only last for 24 hours on the app demands attentive engagement between Snapchat friends.
- Friends who view your Snapchat stories can then chat to you privately for one-on-one questions, advice, and establishing a authentic relationship.
- Even if you don’t create Snapchat stories or have an account, you can promote your event or brand using a very affordable Snapchat geo-filter which can be seen and used by Snapchatters.
Before You Start, Know Your Goals
You’d never jump into a body of water without knowing what’s in it or how deep it is, right? The same applies to your social media marketing strategy.
Each platform, or pool, is different, and therefore some platforms will help you swan dive into success. Others will cause you to flop painfully. The recommendations above may work great for many businesses and brands, but the beauty of social media means there is usually another alternative to try.
Which platforms do you think are the best for 2016? Respond below and share to keep the debate going!