4 Ways to Use Livestreaming in 2017

You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do.

There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did?

Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what?

It’s 2017. Time to livestream.

Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you:

  • Facebook users are 10x more likely to comment on your livestream than on any other type of post;
  • Your live video will get watched 3x as long as a video which is pre-recorded;
  • 30% of people who watch an event #livestream choose to attend in person the next year Click To Tweet… and on and on and on.

If you’re into anecdotes, I have one for you: regardless of what I’m broadcasting about, every single Facebook Live video from my Page has achieved at minimum 3x more reach and engagement than every other type of post.

In our weekly #LetsLivestream chat + broadcast, we welcomed nuggets of wisdom by Brian Fanzo, each of which reinforced why livestreaming is going to continue to be a big deal into this new year.

Now that you’re taking livestreaming seriously (begrudgingly or otherwise), let’s break this down: it doesn’t have to be hard to go live. No one is expecting you to take to the camera like a 30-year broadcasting veteran. In fact, the more authentically you livestream, the more your fans will want to interact.

To get you started, here are 4 ways you can easily plot your livestreams into your brand’s strategy in 2017:

Demonstrations & How-To’s

You’re the expert at your business, so naturally you understand how your products and services function. Remembering that your customers aren’t yet experts is important to how you perform your sales and service. Figuring out how to translate what’s in your brain into something they can use is always a challenge.

Livestreaming video can give you direct access to show your customers, in real time, how to use what your company provides. As you use live video to demonstrate, viewers can comment, ask questions, and even share the video with their friends and fellow customers.

YOUTUBE is a natural platform for videos which provide how-to instructions and demonstrations. As the 2nd largest search engine, next to Google, your branded and instructional livestreams can be watched and circulated repeatedly.

Issue your press release via a livestream video | Really Social Blog
Be.Live launched their livestream community site via Facebook Live press release.

Announce News

Not so many years ago, hiring a public relations expert or using a press release tool was the proper way to get the word out about your business or brand. You’d have it written up, complete with headline and eye-catching information, and issue it in the hopes that news outlets or journalists would find it interesting enough to “pick it up.”

Welcome to the future! Now companies can generate their own news by publishing announcements and deliver it to the masses through social media. By announcing your major updates via livestream, you can hold your own press conference to established brand fans and potential customers and connections. Take questions, provide links, and tag/mention any partners who collaborate with your company.

TWITTER is an outstanding choice for announcing news with its instant connection to journalists, news outlets, and just about everyone. You aren’t restricted by friends or connections on Twitter, and now you can #GoLive from within the Twitter app.

Broadcast Events

When your brand holds an event, you have a unique opportunity to give your customers a new level of access. Instead of reaching you via phone, email, or even social media, they can now shake hands with the staff who serves them and the masterminds behind manufacturing your products.

However, as with any event, you will inevitably have those who would like to attend yet can’t make it. You may also have customers on the fence about attending your events to partake in the activities. By livestreaming teasers and highlights of your company’s event, you can increase anticipation, promote attendance, and give access to your audience.

PERISCOPE is well-established as a platform for livestream events. With its connection to Twitter and the ability to go fully public to anyone online, start broadcasting your event and field comments, questions, and remind viewers to share to their circles so more can partake of the access.

Look to Your FAQs

Whether or not you have a list of frequently asked questions, you know the ones we’re talking about: you can recite the answers by heart because the queries happen so often. A FAQ is the perfect place to start for when you don’t know what to go live with.

Mine your reviews, online comments, customer service cases, and sales notes to learn what most customers ask as they discover your products and services. Once you go live with the question and answer, you’ll have a timeless resource—via video—to refer your customers to when they need answers.

FACEBOOK is a natural fit for engaging with just about anyone (since just about everyone uses it), and going live with the goal of explaining concepts about your brand will serve you well. You can go live from your Facebook Page, a Profile, a Group, or even an Event.


Still not convinced? That’s OK.

But do me a favor: will you at least lurk a bit in a place where we chat about live video and why it has tons of potential?

Watch on Twitter   Watch on Facebook   Watch on Periscope

July 2016 | What’s Happening in Social Media? (Live Video Show)

Have you heard what’s happening in social media this month? Your updates are in this month’s episode of Laugh & Learn hosted by Really Social:

 

 

 

In this livestream, hear the latest about:

  • Snapchat Memories;
  • Twitter Live broadcasts;
  • New GIF size limits for Twitter;
  • Facebook Messenger encryption;
  • Facebook Live video becoming breaking news;
  • Measuring Facebook Ads through Offline Conversion API and In-Store Visit Measurement;
  • Pinterest object recognition to help shoppers find items for sale;
  • and a new private livestreaming app called Peek.

Enjoy the episode and please comment below with any questions or topic suggestions! If you need additional help with any of these topics, please connect with us about social media training.

Who’s Who in Social Media? Laura Pence Atencio @socialsavvygeek

Meet Laura Pence Atencio on the next episode of Who’s Who in Social Media!

Laura is a fellow member of Colorado Women in Social Media, and Rachel is thrilled to welcome her as the next guest in the Laugh & Learn Blab Series of Really Social.

Learn about Laura as a social media business owner, Twitter influencer with over 100,000 followers, and a wife and mom living in Colorado.

Watch or replay the interview below OR click here to interact and ask questions live!

#ReallySocialTip: Use Location in Social Media

Use location-capable social media profiles.

Even if you don’t plan to use a social media platform, you can still create a profile or handle on that tool—especially if you have a business location!

Customers who visit your physical location can “check-in” or “tag” your location on Facebook, Instagram, Twitter, and Foursquare. This capability cues their friends and followers to check out your profile, and thus introduce potential new customers to your business.

Need help with how you can be tagged or “checked-into” on social media? Give us a shot.

What’s Happening in Social Media?

You don’t have time to stay updated on how social media changes each day?

No problem. We’ve got you covered.

Watch the Blab live or the replay below, or—better yet—click here to join us live. We crowdsource the knowledge so everyone walks away with the latest updates, trends, and tactics.

What would you like us to cover in this episode? Comment below.

#ReallySocialTip: Instagram to Twitter (How-To & How-Not-To)

You want to post a visual to Instagram and also want to share it on Twitter?

If you don’t want to post each manually with their custom caption/message for each platform, you have two ways to kill two platforms with one stone, in a manner of speaking:

How-To Post to Instagram and Twitter – create an IFTTT recipe to auto-post your Instagram post from your Twitter handle. You can set the recipes up to only auto-post if a specific hashtag is used on your Instagram post, or if you want to repost every single Instagram you publish. Just make sure your caption in Instagram is under 120 characters to the Twitter text isn’t cut off.

How-Not-To Post to Instagram and Twitter – click on the Twitter symbol on the Post screen in Instagram to send your Instagram post to Twitter once you publish. However, this method will not “natively” post your image/visual in your Tweet; instead, your followers will see the caption text and a link where they must click to see the visual you just shared.

Do You Heart the New Twitter “Like” Feature?

Today the world woke up to a big change on Twitter: to “favorite” a tweet, there was a heart where a star used to be.

Twitter rolls out the new heart icon to "like" tweets. | Rachel, Really Social Blog
Starting today, Twitter users can

The change comes shortly after Facebook announced the addition of alternate reactions to the normalized “Like” (incidentally what the new Twitter heart signifies, leaving “favorite” in our Internet past).

What does it all mean?

Probably nothing. Maybe. Here are a couple of theories to take or leave:

The Internet is full of meanies.

If you spend any time online, you see how bold or brazen fellow human beings can be while securely seated behind a keyboard. Spewing hate or words of derision is far easier when the face-to-face is out of the equation.

In many ways, the rise of live video streaming feels like an answer to this lack of humanity. When we can see a face to put with the handle, we make a better connection and hopefully better efforts to treat each other like humans. Perhaps this move by Twitter lines up with trends to see a softer side of social media.

Twitter sees you, Instagram.

Instagram is better than - everything? | Rachel, Really Social Blog
Instagram is swiftly overtaking other social platforms.

Social media’s leading minds realize that Instagram has taken off as a preferred platform among millennials and other influential demographics. Go ahead and open your Instagram app now (or just work from short-term memory), and you’ll see the clear heart icon as the way to acknowledge a user’s post.

Instead of giving a gold star, why not a familiar heart? Since you can dual-post your latest Instagram to Twitter, might as well line up the lingo.

Why hearts?

Adding a <3 to a tweet/post/story might not be everyone’s cup of tea. Where is the option to simply offer a non-committal acknowledgement of a shared snippet?

Perhaps Twitter just took another step to allowing even more emotion to be expressed beyond the frantically-typed-or-tapped word. After all, now we can post animated GIFs in our favorite platforms. Perhaps offering a hair-pat type of interaction through a bursting, sparkly heart is just the ticket. (You caught that it actually bursts, right?)

 

Do you heart the new Twitter feature? Rant or rave below.

5 Tips to Teach Children How to Use Social Media

Admirable attempts by fellow adults have been made to teach developing minds about the dangerous side of social media. For our kids, who daily seek approval and attention from anyone, social media is all too tempting of an outlet. And if your child has a smartphone, they’re on social media.

If you have or know a child, start teaching them how to use social media:

  1. Show kids how and what you share on social. We’re staring and jabbing at our smartphones each day… Yes, our children are watching and know it must surely be an amazing gadget. Use that rapt attention to let them lean in and watch you compose a post or share a photo on Facebook. Let them make suggestions and guide their choices.
  2. Strangers are online just as they are in real life. Show your child that the person who just liked your photo on Instagram is someone you’ve never met before. Stranger-danger is just as risky online as in real-life; perhaps more so since kids often share too much information with strangers. If you are on social platforms where you often decline requests by strangers to connect, show your child where and explain why.
  3. Mean words hurt just as much. If you’ve been on the receiving end of a less-than-friendly comment, show it to your child. Talk about how it felt to read it. Explain that there is always a real person reacting to every word you post online. Let them watch you compose a comment on someone else’s profile and see how carefully you choose your words. Louis C.K. has a great commentary on why online messages can be so hurtful (not safe for children).
  4. Teach kids how easy it is to save and change content. Find one of your posts and screenshot it. Use a free photo editing tool (most smartphones have one built-in to their camera tool) to crop or adjust the image. Get creative with your manipulation: your goal is to show your kid how easily anyone can grab something on the internet, change it, and re-use it for their own purposes.
  5. If they’re on social media, install the same apps and follow them. Just as you would check their homework or their clothing choices for a social event with friends, check how your child uses social media. Also, you’re entitled and advised to do unannounced checks of their smartphones (especially if your name is on the bill!). If they’re using a new app, download it and get familiar.

*If you don’t know how to do these things, try them out now. Your child, growing up as a digital native, will most certainly learn if you don’t teach them. Be their first and primary source for best practices.

“Use social media. Don’t be used by it.”

Do what you do best for your child: parent them. Show them how to treat others in real life: how to say “please” and “thank you,” how to hold back their honest opinions about someone’s appearance, and how to treat others as they want to be treated. If you’ve done and are doing that well, showing them the capabilities of social media will provide them with a new tool to be a good person rather than a weapon to be a bad one.

What have you tried and learned as a parental user of social media? Share your own tips below; we can help each other help our kids.

Need more help than these 5 tips? Request a training or presentation for your group by Rachel, Really.

Want to grow your account visit themarketingheaven.com.