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Kick off 2016 with us as we welcome Hollie Clere of Social Media Advisor.

Are you one of those people who, like me, adores change? Welcome to the fold of fellow weirdos! While many of you reading this might truly abhor change, I’ve always seen it as an opportunity to improve and grow forward. Now, does that mean I like it when my favorite neighborhood ice cream shop shuts down? Of course not! The change I’m talking about is more about evolution, when things or people can adapt and transform into a new entity which better fits into the world. A change is here, folks. Really Social for 2016 To kick off 2016 and beyond, we’ve transformed what was Rachel, Really Social into a new and (we think) more inclusive, encompassing brand which promotes our vision for every single one of you to be really social and really good at it. Henceforth, you can find and know us as Really Social. And we hope […]

2016 Digital Marketing is coming… What’s in store for the digital marketing landscape in 2016? Each year seems to bring a myriad of new tools and tactics to be navigated by the digital marketer (and really anyone who intends to use digital at all). Join Rachel and Terra on Blab in what is sure to be a lively discussion and debate about what we can expect from our next Leap Year as we leap forward digitally! (You can also watch the discussion below, but we sure would love to see your comments in the live Blab!) Want a seat in our next Blab? Click here.

As you crawl out from whatever rock you’ve been under the last few days, you’ve probably heard that Mark Zuckerberg announced that Facebook is working on a “Dislike” button. Don’t Dislike It Yet… Let’s slow our collective roll and examine what was actually revealed. Mark conveyed what many (ok, millions) of Facebook users have expressed: “I wish there was a different button than Like for this post.” Because let’s face it: not every post should be liked. Not every post is about puppies and rainbows. As Facebook users take to their keyboards to share opinions, experiences, or the latest news, their posts may evoke a different spectrum of emotions like sadness, outrage, shock, or even grammar grimacing. (Yes, that’s a real thing.) We’ve all had those moments of sheer frustration where a post strikes us to our core—if only there was a perfectly appropriate way to respond with a quick […]

It all began as it began for all, Online I went to build myself a place. From text and pics, my feats were all but small, But code helped me create my first MySpace. It wasn’t long before a new tool came, To woo me from the Comic-Sans type look. In no time came a new dot-com to fame. As I and millions flocked to try Facebook. The game was on, as more ways to connect Poured forth onto the web for all to greet. Masses flocked to the tools to post unchecked, To Vine, Snap, Pin, Meerkat, YouTube, and Tweet. Walls fall as people reach out to engage; Let’s change our world, now that we have a stage.

If you know another user’s name or handle on a social media platform, you can tag them in a post, comment or even a media image like photo or video.

Admirable attempts by fellow adults have been made to teach developing minds about the dangerous side of social media. For our kids, who daily seek approval and attention from anyone, social media is all too tempting of an outlet. And if your child has a smartphone, they’re on social media. If you have or know a child, start teaching them how to use social media: Show kids how and what you share on social. We’re staring and jabbing at our smartphones each day… Yes, our children are watching and know it must surely be an amazing gadget. Use that rapt attention to let them lean in and watch you compose a post or share a photo on Facebook. Let them make suggestions and guide their choices. Strangers are online just as they are in real life. Show your child that the person who just liked your photo on Instagram is someone you’ve never […]

Did you just use the brand Chrome user to post something to Instagram for the brand you manage? Hop on over to your own Chrome user window to like or repost it as yourself.

Over the weekend, Hootsuite shared out their blog post, Why We Sent a Single Tweet 44 Times. (Great headline, right? My neck involuntarily pitched my head sideways when I spotted it.) Mission accomplished, because I clicked to read the blog. Hootsuite discusses the practice of repeating (duplicating) content because “how people use social media, particularly Twitter, has changed. It has developed into a discovery channel where audiences come to find content.” They refer to Guy Kawasaki, a social media monolith who supports repetitive content sharing in his social practice. (I encourage you to read the Hootsuite blog, in spite of what I’m about to type; they have great tools and insights for social media marketers.) Don’t Dupe Just Yet I don’t think everyone should take to their social media plan and hone their Ctrl+C/Ctrl+V speeds – at least not yet. Here’s why: both Hootsuite and Guy Kawasaki have no shortage of followers: […]

This morning I presented social media to a board of small business owners, and at least one in attendance expressed an absolute belief in the death of social media as a means of connecting and networking. I would laugh it off, but then again I never saw MySpace clawing back up out of the grave.  Let’s consider some factors which might incur the playing of Taps for social media: People are starting to care again about privacy.  With the recent $%&@#% debacle regarding the NSA and warrantless searches into the digital communications of Americans etal, it’s entirely possible internet users might – just might – come back around to prioritizing privacy over publicity on social media.  There has even been talk about the privacy value of snail mail. The social media giants are getting too – well – gigantic.  When you’ve got players like Facebook and Google hosting and controlling […]