Who’s Who in Social Media | Hollie Clere @thesocialpro

Really Social’s Laugh & Learn Series presents

Who’s Who in Social Media

Hollie Clere @thesocialpro

Kick off 2016 with us as we welcome Hollie Clere of Social Media Advisor, the #BeAwesome presence on social media for business marketing. Hollie will share about her background, what brought her into social media marketing for brands, and the lessons she’s learned along the way. You’re bound to gain some insights and get some questions answered about your social media strategy and 2016 plans!

Change Ahead: Be Really Social in 2016 [Announcement]

Are you one of those people who, like me, adores change? Welcome to the fold of fellow weirdos!

While many of you reading this might truly abhor change, I’ve always seen it as an opportunity to improve and grow forward. Now, does that mean I like it when my favorite neighborhood ice cream shop shuts down? Of course not! The change I’m talking about is more about evolution, when things or people can adapt and transform into a new entity which better fits into the world.

A change is here, folks.

Really Social for 2016

To kick off 2016 and beyond, we’ve transformed what was Rachel, Really Social into a new and (we think) more inclusive, encompassing brand which promotes our vision for every single one of you to be really social and really good at it.

Henceforth, you can find and know us as Really Social. And we hope to soon know you as Really Social, too!

Really Social provides expertise on all primary social media platforms: Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram, Pinterest, Blab, Blogging
Be Really Social every time and everywhere this year!

Why Really Social?

There were a few reasons for making the change from Rachel, Really Social to Really Social, and most of them focus on (you guessed it) our audiences and clients:

  1. Social media isn’t just about me. (Duh.) When I first started my online brand, I went with handles and monikers which included my first name. That’s all fine and dandy, but using the same notion for my business, while carrying my existing brand identity forward, made me the focus. That’s not how I want to roll, and not what I think this business can be limited to.
  2. There are more Really Social helpers out there. I’m very excited to continue to work with marketers focused on excellence, transparency, and accountability. Unfortunately, they probably won’t all be named Rachel! As Really Social grows and serves more and more individuals and brands, our team will grow and continue to promote the goal of being Really Social to all we touch.
  3. Social media is coming out from behind the keyboard. If you’ve got any kind of pulse on social media marketing, you’re aware of how live video is pervading marketing strategies everywhere. For those social media experts who really wanted to stay hidden behind an avatar and a keyboard, live video can be a challenge. For those, like me and Really Social, who really dig being in your face as well as in your comment box, we realize being Really Social means being, actually, social all around.

You Dislike It. You Really Dislike It!

As you crawl out from whatever rock you’ve been under the last few days, you’ve probably heard that Mark Zuckerberg announced that Facebook is working on a “Dislike” button.

Don’t Dislike It Yet…

Let’s slow our collective roll and examine what was actually revealed. Mark conveyed what many (ok, millions) of Facebook users have expressed: “I wish there was a different button than Like for this post.”

Because let’s face it: not every post should be liked. Not every post is about puppies and rainbows. As Facebook users take to their keyboards to share opinions, experiences, or the latest news, their posts may evoke a different spectrum of emotions like sadness, outrage, shock, or even grammar grimacing. (Yes, that’s a real thing.) We’ve all had those moments of sheer frustration where a post strikes us to our core—if only there was a perfectly appropriate way to respond with a quick tap of the finger!

What Would You Like… in a Facebook Button?

Let’s get crazy for a minute and delve into those stone-wall moments when we said aloud to ourselves: “If there was a _________ button, I’d so hit that right now.” What’s your wish list item for a Facebook button?

Just to get you started, here are mine:

  • “Meh”
  • “Spellcheck”
  • “See Snopes”

A Sonnet to Social Media

It all began as it began for all,

Online I went to build myself a place.

From text and pics, my feats were all but small,

But code helped me create my first MySpace.

It wasn’t long before a new tool came,

To woo me from the Comic-Sans type look.

In no time came a new dot-com to fame.

As I and millions flocked to try Facebook.

The game was on, as more ways to connect

Poured forth onto the web for all to greet.

Masses flocked to the tools to post unchecked,

To Vine, Snap, Pin, Meerkat, YouTube, and Tweet.

Walls fall as people reach out to engage;

Let’s change our world, now that we have a stage.

Tagging is Happening… and It Works

How often have you spotted a great article or meme online and instantly wanted to summon your friends to see it?

Welcome to tagging: a very effective alternative to sharing a post.

If you’ve seen the latest commercials for State Farm, you’ll grasp how tagging can work. Each time a person in those commercials gets in a snag, they simply repeat the State Farm jingle and instantly their representative is summoned to their location. Tagging functions as a summons to other users to come see where they were tagged and why.

Tagging is easy.

If you know another user’s name or handle on a social media platform, you can tag them in a post, comment or even a media image like photo or video. Most times you can just start typing in their name as you know it, and the site will auto-fill in the possibilities and give you a selection of who you want to tag. Other sites work best with the @ symbol typed in first to kick in the tagging feature (on Twitter, the @ is required).

Facebook allows you to tag images and videos (based on the permissions set by the person who posted the media). Once you click on the tag symbol, click on the person you know in the image and start typing in their user name to select them to be tagged.

Tagging gets it done.

I have yet to encounter a post or image that didn’t get exponentially more reach from tagging than those which weren’t tagged. Social media is about a network larger than you can see, and each person you connect to has a unique circle they connect to, and so on. Even on my personal Facebook profile, tagging a friend in one of my photos has often led to a vast number of strangers to see my content because they are so-many-degrees from the person I tagged. The same has held true for professional or brand profiles which I have managed.

Tagging should be taught.

If you manage social media for a brand and post images or updates referencing actual people, teach staff and your audience to tag the content. When you’re acting as the Facebook Page, as the brand you can only tag other Facebook Pages on your post or media; however, personal users can tag other personal Facebook profiles on the same post or media. Encourage them to do so! Social media users tend to want to see and be seen; bank on that desire by educating anyone who interacts with your profile to tag with gusto.

Is sharing better than tagging?

While having content shared has always been the supreme goal for social media managers, I’d content that tagging is sharing. Even better, if someone shares your content and tags their friends while they’re at it, your content has a better chance of gaining eyeballs. The more you can do to train your supporters and staff to tag content, the more broadly your content will be shared.

Share your experiences with tagging in your own comment below. Is tagging working for you?

5 Tips to Teach Children How to Use Social Media

Admirable attempts by fellow adults have been made to teach developing minds about the dangerous side of social media. For our kids, who daily seek approval and attention from anyone, social media is all too tempting of an outlet. And if your child has a smartphone, they’re on social media.

If you have or know a child, start teaching them how to use social media:

  1. Show kids how and what you share on social. We’re staring and jabbing at our smartphones each day… Yes, our children are watching and know it must surely be an amazing gadget. Use that rapt attention to let them lean in and watch you compose a post or share a photo on Facebook. Let them make suggestions and guide their choices.
  2. Strangers are online just as they are in real life. Show your child that the person who just liked your photo on Instagram is someone you’ve never met before. Stranger-danger is just as risky online as in real-life; perhaps more so since kids often share too much information with strangers. If you are on social platforms where you often decline requests by strangers to connect, show your child where and explain why.
  3. Mean words hurt just as much. If you’ve been on the receiving end of a less-than-friendly comment, show it to your child. Talk about how it felt to read it. Explain that there is always a real person reacting to every word you post online. Let them watch you compose a comment on someone else’s profile and see how carefully you choose your words. Louis C.K. has a great commentary on why online messages can be so hurtful (not safe for children).
  4. Teach kids how easy it is to save and change content. Find one of your posts and screenshot it. Use a free photo editing tool (most smartphones have one built-in to their camera tool) to crop or adjust the image. Get creative with your manipulation: your goal is to show your kid how easily anyone can grab something on the internet, change it, and re-use it for their own purposes.
  5. If they’re on social media, install the same apps and follow them. Just as you would check their homework or their clothing choices for a social event with friends, check how your child uses social media. Also, you’re entitled and advised to do unannounced checks of their smartphones (especially if your name is on the bill!). If they’re using a new app, download it and get familiar.

*If you don’t know how to do these things, try them out now. Your child, growing up as a digital native, will most certainly learn if you don’t teach them. Be their first and primary source for best practices.

“Use social media. Don’t be used by it.”

Do what you do best for your child: parent them. Show them how to treat others in real life: how to say “please” and “thank you,” how to hold back their honest opinions about someone’s appearance, and how to treat others as they want to be treated. If you’ve done and are doing that well, showing them the capabilities of social media will provide them with a new tool to be a good person rather than a weapon to be a bad one.

What have you tried and learned as a parental user of social media? Share your own tips below; we can help each other help our kids.

Need more help than these 5 tips? Request a training or presentation for your group by Rachel, Really.

Want to grow your account visit themarketingheaven.com.

Chrome Cures the Chaos of SMM

I used to play the circular game of signing in to the social profiles of a brand I managed and resigning myself to delaying my own personal profile management until later.

Sure, I could sign in to my own accounts on a different browser, but working outside of your favorite browser is like walking around in borrowed clothes. You may even like the look, but you don’t fill those threads like your own.

So how do you manage more than one profile from one browser*?

Two words: Chrome Users.

Here’s the logic: you’ll probably need a Google+ page solely for SEO value, right? You might as well use that need to maximize on how Chrome can align an entire brand’s online presence with a single Chrome User profile.

Here’s how to get started:

  1. Open the Chrome browser.
  2. When asked to sign in, create a Gmail account for the brand. If the brand you manage will have a Google+ personal profile as a figurehead, consider using that person’s name in the email (rachel.moore@gmail.com, for example).
  3. Use the new Gmail account to create Google+ Personal Page as well as a Google+ Business Page for the brand.
  4. Using this same signed-in browser, login to all of the online platforms and sites you need for this brand (Twitter, Facebook, Hootsuite, Pinterest, Iconosquare, etc.).
  5. Click on the triple-stacked lines at the top right corner of the Chrome browser, click Settings, then go to “on Startup.” Click on the Set Pages link to tell Chrome to always open the full set of tabs you’ll use to manage the brand online.

Wait a second – what about my personal brand?

  1. Go to Chrome Settings (see #5 above).
  2. Scroll down and in the People section, click Add Person to create a unique user in Chrome.
  3. This is where you can sign in to this new User with your own Gmail account to use for all of your own settings, bookmarks, passwords, and social identities.

The beauty of this set up is you can have two or more Chrome windows open at one time with a unique user account in each. Did you just use the brand Chrome user to post something to Instagram for the brand you manage? Hop on over to your own Chrome user window to like or repost it as yourself.

Using multiple Chrome users works even more beautifully if you have more than one monitor, but one wonderful thing at a time! If you have questions or additional suggestions, I’d love to hear them below!

*Yeah, I’m pushing Chrome use here. Firefox has a Sync feature which could probably work in similar fashion, but… oh, Google.

Are You Really Ready to Duplicate Your Content?

Over the weekend, Hootsuite shared out their blog post, Why We Sent a Single Tweet 44 Times. (Great headline, right? My neck involuntarily pitched my head sideways when I spotted it.) Mission accomplished, because I clicked to read the blog.

Hootsuite discusses the practice of repeating (duplicating) content because “how people use social media, particularly Twitter, has changed. It has developed into a discovery channel where audiences come to find content.” They refer to Guy Kawasaki, a social media monolith who supports repetitive content sharing in his social practice. (I encourage you to read the Hootsuite blog, in spite of what I’m about to type; they have great tools and insights for social media marketers.)

Don’t Dupe Just Yet

I don’t think everyone should take to their social media plan and hone their Ctrl+C/Ctrl+V speeds – at least not yet. Here’s why: both Hootsuite and Guy Kawasaki have no shortage of followers: 6.73 million and 52.8 thousand, respectively – and that’s just on Twitter.

When you’ve got an enormous following you’ve already cultivated, resharing the same content can make sense because due to the sheer numbers of your followers, the statistical probability that most of them will see that one tweet posted just that one time is uber slim.

So what if you’re not Hootsuite or even Guy, and you’re still building your audience? This is where I stick with the notion that social media is still first and foremost a conversation at heart – especially if you’re still cultivating your followers.

Date A While Before You Dupe

Think about it: you meet a new person for coffee or lunch. The other person, for the most part, likes what you say and share, and so you make plans for a future date. If things go well, you create a regular relationship to where they feel you are credible and interesting. Even if they don’t adore 100% of what you share, they stick with you through the months and even years. At that point, once you’ve developed the relationship, you’re far more likely to be forgiven a repeated thought tossed in amidst the rest of your riveting material.

Will social media live on?

This morning I presented social media to a board of small business owners, and at least one in attendance expressed an absolute belief in the death of social media as a means of connecting and networking.

I would laugh it off, but then again I never saw MySpace clawing back up out of the grave.  Let’s consider some factors which might incur the playing of Taps for social media:

  • People are starting to care again about privacy.  With the recent $%&@#% debacle regarding the NSA and warrantless searches into the digital communications of Americans etal, it’s entirely possible internet users might – just might – come back around to prioritizing privacy over publicity on social media.  There has even been talk about the privacy value of snail mail.
  • The social media giants are getting too – well – gigantic.  When you’ve got players like Facebook and Google hosting and controlling your online activity, you may not realize how little power you have as a lone user.  Doubt me?  Have you ever tried deleting a Facebook account?  And let’s say you succeed; don’t you dare make the mistake of clicking Like or Share on another news story, because whoosh – it’s all back up and running again, and thank you very much for reactivating your Facebook profile!
  • There will always be that holdout you need.  You will inevitably come across connections, friends, or colleagues who will benefit your existence in some way, and they would-not-could-not-should-not join social media.  You’re going to have to lift your hand from the mouse, pick up your phone or car keys, and make contact in a more personable way.

I know what you fellow social media addicts are thinking right now:  “If someone I want to know isn’t already on social media, do I really want to know them at all?”  Been there, thought that.  But then I woke up to the reality – and so will you, hopefully – that your very best social media connections are going to be grounded in real-life associations.  Even a Skype call with someone can add that dose of reality that makes a social connection go farther.

Naturally I have no intention of getting out the spade to dig social media’s grave right now.  But I do wonder if, like legwarmers and shoulder pads, the touchy-feely aspect of human relations might ultimately trump tweets and pokes.

(This post in no way endorses the use of leg warmers or shoulder pads in one’s wardrobe, though the jury is still out on MySpace.)