LinkedIn is today’s primary social media tool for creating professional connections. Whether to find potential customers or to further career development, using LinkedIn’s variety of networking tools can benefit anyone who knows how to use them.
JCBRC is a non-profit organization dedicated to supporting the small business community in Jefferson County. Whether you are planning a start-up enterprise or you are the proprietor of an established business; JCBRC is the centralized hub for the myriad of resources available for business growth and success in Jefferson County.
LinkedIn has been with us for over ten years, but its myriad of features may hold mysteries for you. Sure, LinkedIn is great for networking and job hunting, but how else can you use it for thought leadership? How about sales prospecting? If you’re a recruiter, do you know how to use the advanced search function? How about premium features vs. free?
Come out of hiding and come into the light of LinkedIn in this helpful Laugh & Learn session where your questions will be answered.
Haven’t taken the leap into LinkedIn? Now is your chance!
Join us for a FREE presentation of LinkedIn 101 for an overview of the basics and best practices of how to use LinkedIn for your goals. Need a new job? Looking to expand your network? How about publishing your own blogs on the top professional-use social media site?
One hour of LinkedIn 101 will give you what you need to start with success. Bring your questions and be ready to leave with the tools you need to tackle the world with a stellar LinkedIn profile.
For more information about Social Media 101, please visit our Facebook Group!
Nine out of 10 millennials I meet either aren’t on LinkedIn or aren’t on LinkedIn (they’re on but they don’t use it).
Aren’t millennials all about social media?
Not so much. If they are, they’re looking to be approached. Based on Social Media Week’s post on marketing to millennials, youngsters dig brands and want to see authenticity.
Why not LinkedIn?
For those of us who frequent LinkedIn, we can vouch for the marketing which takes place in the News Feed, Groups, Company Pages, Showcase Pages, and so on.
The big miss for millennials is not realizing the networking power of LinkedIn to land their next gig. Said gig would then fund the same millennials with wages for which they could be free to succumb to marketing. And so the circle of life continues…
Why Millennials Need LinkedIn
Your dorm buddy can’t hire you – yet. Once you leave your campus with your shiny scroll and dented-yet-decorated graduation cap, you will hardly see your classmates because chances are you’ll all be pounding the virtual pavement to find your career. It’s unlikely that your first job out of college will depend on getting hired by a classmate, so you need to create ties with more seasoned professionals who are in hiring roles.
You’re never too young to network. Graduation Day isn’t a milestone which ends one stage of your life and begins the next. From the moment you are old enough to create your first social media profile, you are a networker creating your own brand.
You are the new hope. No, really, you are. Companies are waiting for you to arrive and bring fresh perspective and a new way of working. Help them find you by using the platform most recruiters are looking to for great candidates.
If you need help getting started on LinkedIn, try my simple 5-step Get Started tutorial. Ask any of my former interns how helpful it is to get some LinkedIn 101!
Time and time again I encourage social brand managers to put down the megaphone and use their brand’s page to engage – that is, to create and promote dialogue between the brand and its fans.
Thus far, Facebook and Google+ have allowed this feature. Even Pinterest joined the fray with their Pinterest for Business profiles. And now, true to their ever-progressive form, LinkedIn allows brand managers to post and engage as the Company Page. (Cue the heavenly choir and soft ethereal light from above… even though this feature is slowly being rolled out.)
If your brand hasn’t engaged as a page yet, there’s no time like the present to get started. Put down the megaphone, pick up some authentic tone and let the good times roll.
photo credit: mikeyp2000 via photopincc