Chrome Cures the Chaos of SMM

I used to play the circular game of signing in to the social profiles of a brand I managed and resigning myself to delaying my own personal profile management until later.

Sure, I could sign in to my own accounts on a different browser, but working outside of your favorite browser is like walking around in borrowed clothes. You may even like the look, but you don’t fill those threads like your own.

So how do you manage more than one profile from one browser*?

Two words: Chrome Users.

Here’s the logic: you’ll probably need a Google+ page solely for SEO value, right? You might as well use that need to maximize on how Chrome can align an entire brand’s online presence with a single Chrome User profile.

Here’s how to get started:

  1. Open the Chrome browser.
  2. When asked to sign in, create a Gmail account for the brand. If the brand you manage will have a Google+ personal profile as a figurehead, consider using that person’s name in the email (rachel.moore@gmail.com, for example).
  3. Use the new Gmail account to create Google+ Personal Page as well as a Google+ Business Page for the brand.
  4. Using this same signed-in browser, login to all of the online platforms and sites you need for this brand (Twitter, Facebook, Hootsuite, Pinterest, Iconosquare, etc.).
  5. Click on the triple-stacked lines at the top right corner of the Chrome browser, click Settings, then go to “on Startup.” Click on the Set Pages link to tell Chrome to always open the full set of tabs you’ll use to manage the brand online.

Wait a second – what about my personal brand?

  1. Go to Chrome Settings (see #5 above).
  2. Scroll down and in the People section, click Add Person to create a unique user in Chrome.
  3. This is where you can sign in to this new User with your own Gmail account to use for all of your own settings, bookmarks, passwords, and social identities.

The beauty of this set up is you can have two or more Chrome windows open at one time with a unique user account in each. Did you just use the brand Chrome user to post something to Instagram for the brand you manage? Hop on over to your own Chrome user window to like or repost it as yourself.

Using multiple Chrome users works even more beautifully if you have more than one monitor, but one wonderful thing at a time! If you have questions or additional suggestions, I’d love to hear them below!

*Yeah, I’m pushing Chrome use here. Firefox has a Sync feature which could probably work in similar fashion, but… oh, Google.

Will social media live on?

This morning I presented social media to a board of small business owners, and at least one in attendance expressed an absolute belief in the death of social media as a means of connecting and networking.

I would laugh it off, but then again I never saw MySpace clawing back up out of the grave.  Let’s consider some factors which might incur the playing of Taps for social media:

  • People are starting to care again about privacy.  With the recent $%&@#% debacle regarding the NSA and warrantless searches into the digital communications of Americans etal, it’s entirely possible internet users might – just might – come back around to prioritizing privacy over publicity on social media.  There has even been talk about the privacy value of snail mail.
  • The social media giants are getting too – well – gigantic.  When you’ve got players like Facebook and Google hosting and controlling your online activity, you may not realize how little power you have as a lone user.  Doubt me?  Have you ever tried deleting a Facebook account?  And let’s say you succeed; don’t you dare make the mistake of clicking Like or Share on another news story, because whoosh – it’s all back up and running again, and thank you very much for reactivating your Facebook profile!
  • There will always be that holdout you need.  You will inevitably come across connections, friends, or colleagues who will benefit your existence in some way, and they would-not-could-not-should-not join social media.  You’re going to have to lift your hand from the mouse, pick up your phone or car keys, and make contact in a more personable way.

I know what you fellow social media addicts are thinking right now:  “If someone I want to know isn’t already on social media, do I really want to know them at all?”  Been there, thought that.  But then I woke up to the reality – and so will you, hopefully – that your very best social media connections are going to be grounded in real-life associations.  Even a Skype call with someone can add that dose of reality that makes a social connection go farther.

Naturally I have no intention of getting out the spade to dig social media’s grave right now.  But I do wonder if, like legwarmers and shoulder pads, the touchy-feely aspect of human relations might ultimately trump tweets and pokes.

(This post in no way endorses the use of leg warmers or shoulder pads in one’s wardrobe, though the jury is still out on MySpace.)