4 Ways to Use Livestreaming in 2017

You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do.

There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did?

Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what?

It’s 2017. Time to livestream.

Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you:

  • Facebook users are 10x more likely to comment on your livestream than on any other type of post;
  • Your live video will get watched 3x as long as a video which is pre-recorded;
  • 30% of people who watch an event #livestream choose to attend in person the next year Click To Tweet… and on and on and on.

If you’re into anecdotes, I have one for you: regardless of what I’m broadcasting about, every single Facebook Live video from my Page has achieved at minimum 3x more reach and engagement than every other type of post.

In our weekly #LetsLivestream chat + broadcast, we welcomed nuggets of wisdom by Brian Fanzo, each of which reinforced why livestreaming is going to continue to be a big deal into this new year.

Now that you’re taking livestreaming seriously (begrudgingly or otherwise), let’s break this down: it doesn’t have to be hard to go live. No one is expecting you to take to the camera like a 30-year broadcasting veteran. In fact, the more authentically you livestream, the more your fans will want to interact.

To get you started, here are 4 ways you can easily plot your livestreams into your brand’s strategy in 2017:

Demonstrations & How-To’s

You’re the expert at your business, so naturally you understand how your products and services function. Remembering that your customers aren’t yet experts is important to how you perform your sales and service. Figuring out how to translate what’s in your brain into something they can use is always a challenge.

Livestreaming video can give you direct access to show your customers, in real time, how to use what your company provides. As you use live video to demonstrate, viewers can comment, ask questions, and even share the video with their friends and fellow customers.

YOUTUBE is a natural platform for videos which provide how-to instructions and demonstrations. As the 2nd largest search engine, next to Google, your branded and instructional livestreams can be watched and circulated repeatedly.

Issue your press release via a livestream video | Really Social Blog
Be.Live launched their livestream community site via Facebook Live press release.

Announce News

Not so many years ago, hiring a public relations expert or using a press release tool was the proper way to get the word out about your business or brand. You’d have it written up, complete with headline and eye-catching information, and issue it in the hopes that news outlets or journalists would find it interesting enough to “pick it up.”

Welcome to the future! Now companies can generate their own news by publishing announcements and deliver it to the masses through social media. By announcing your major updates via livestream, you can hold your own press conference to established brand fans and potential customers and connections. Take questions, provide links, and tag/mention any partners who collaborate with your company.

TWITTER is an outstanding choice for announcing news with its instant connection to journalists, news outlets, and just about everyone. You aren’t restricted by friends or connections on Twitter, and now you can #GoLive from within the Twitter app.

Broadcast Events

When your brand holds an event, you have a unique opportunity to give your customers a new level of access. Instead of reaching you via phone, email, or even social media, they can now shake hands with the staff who serves them and the masterminds behind manufacturing your products.

However, as with any event, you will inevitably have those who would like to attend yet can’t make it. You may also have customers on the fence about attending your events to partake in the activities. By livestreaming teasers and highlights of your company’s event, you can increase anticipation, promote attendance, and give access to your audience.

PERISCOPE is well-established as a platform for livestream events. With its connection to Twitter and the ability to go fully public to anyone online, start broadcasting your event and field comments, questions, and remind viewers to share to their circles so more can partake of the access.

Look to Your FAQs

Whether or not you have a list of frequently asked questions, you know the ones we’re talking about: you can recite the answers by heart because the queries happen so often. A FAQ is the perfect place to start for when you don’t know what to go live with.

Mine your reviews, online comments, customer service cases, and sales notes to learn what most customers ask as they discover your products and services. Once you go live with the question and answer, you’ll have a timeless resource—via video—to refer your customers to when they need answers.

FACEBOOK is a natural fit for engaging with just about anyone (since just about everyone uses it), and going live with the goal of explaining concepts about your brand will serve you well. You can go live from your Facebook Page, a Profile, a Group, or even an Event.


Still not convinced? That’s OK.

But do me a favor: will you at least lurk a bit in a place where we chat about live video and why it has tons of potential?

Watch on Twitter   Watch on Facebook   Watch on Periscope

Colorado Free University: Facebook Live Training

Go Live on Facebook Live

You’re hearing everywhere that Facebook Live is “the thing you have to do for your digital marketing.” How can you get started?

Through Really Social Training, that’s how!

Thursday, September 15, 2016

2:00-4:00 pm MT

Colorado Free University

This dynamic course will teach you how to:

  • Prepare for your first Facebook Live broadcast;
  • Set up and “go live” on Facebook;
  • Brainstorm content to share on Facebook Live;
  • Create a quality livestream video;
  • Interact with live viewers’ comments;
  • And more!

WEBINAR: Learn to Use Facebook Live

If you haven’t yet used Facebook Live, isn’t it time to get started?

Brands are having a tougher time today getting their Facebook Page posts seen. Facebook Live is an effective workaround to achieve better results for your business.
Eventbrite - Learn Facebook Live for Marketing

Facebook Live video posts have 135% greater organic reach than photo posts.

Facebook generates 8 billion video views on average per day.

People spend 3x longer watching video which is Live compared to video which is no longer Live.

Source: Social Media Today

Facebook Live is a reality in today’s marketing. More than that, Facebook Live has undeniable reach and impact far beyond other types of Facebook posts.

If your brand, personal or organizational, is on Facebook, you need to learn how to use Facebook Live.

 

Register today for the Really Social Training via Webinar:

Learn to Use Facebook Live

Wednesday, August 24, 2016 | 7:00-8:30pm

Hosted by WebEx

Eventbrite - Learn Facebook Live for Marketing

July 2016 | What’s Happening in Social Media? (Live Video Show)

Have you heard what’s happening in social media this month? Your updates are in this month’s episode of Laugh & Learn hosted by Really Social:

 

 

 

In this livestream, hear the latest about:

  • Snapchat Memories;
  • Twitter Live broadcasts;
  • New GIF size limits for Twitter;
  • Facebook Messenger encryption;
  • Facebook Live video becoming breaking news;
  • Measuring Facebook Ads through Offline Conversion API and In-Store Visit Measurement;
  • Pinterest object recognition to help shoppers find items for sale;
  • and a new private livestreaming app called Peek.

Enjoy the episode and please comment below with any questions or topic suggestions! If you need additional help with any of these topics, please connect with us about social media training.

Colorado Free University: Facebook Live Training

Go Live on Facebook Live

You’re hearing everywhere that Facebook Live is “the thing you have to do for your digital marketing.” How can you get started?

Through Really Social Training, that’s how!

Thursday, June 23

2:00-4:00 pm MT

Colorado Free University

Register Today

This dynamic course will teach you how to:

  • Prepare for your first Facebook Live broadcast;
  • Set up and “go live” on Facebook;
  • Brainstorm content to share on Facebook Live;
  • Create a quality livestream video;
  • Interact with live viewers’ comments;
  • And more!

 

Social Video Workshop

Social Video Workshop

Tuesday, May 3 | 6:00-8:00pm MT

$15 (+ tax)

Have you heard about Livestreaming Video, but aren’t sure what it is or how to use it for marketing your business online?

In this advanced workshop, we will go through the platforms & help you determine which tool fits your business best. We will walk your through setting up your accounts, brainstorm topics, & get you LIVE on VIDEO!!!

There is a small fee of $15 for the workshop. Save your spot by registering today.