Oh, the Humanity of Facebook’s New Algorithm!

If you’ve checked your Facebook feed, or really any news related to business, economy, or marketing, there’s a massive buzz around the recent announcement by Mark Zuckerberg that the Facebook algorithm is changing. Nothing new, right?

Wrong. This change falls into the “once more with feeling” genre. Emphasis on the feeling.

An Ounce of Automation is Worth a Pound of Engagement

Whether it’s a simple “like” to acknowledge your tweet or an engaging conversation, I respond to tweets and replies. Every single one. Even if your tweet is in a negative tone, I’ll engage with you. I do so because I value Twitter as my preferred social media platform for engaging with others.