Are you one of those people who, like me, adores change? Welcome to the fold of fellow weirdos!
While many of you reading this might truly abhor change, I’ve always seen it as an opportunity to improve and grow forward. Now, does that mean I like it when my favorite neighborhood ice cream shop shuts down? Of course not! The change I’m talking about is more about evolution, when things or people can adapt and transform into a new entity which better fits into the world.
A change is here, folks.
Really Social for 2016
To kick off 2016 and beyond, we’ve transformed what was Rachel, Really Social into a new and (we think) more inclusive, encompassing brand which promotes our vision for every single one of you to be really social and really good at it.
Henceforth, you can find and know us as Really Social. And we hope to soon know you as Really Social, too!
Why Really Social?
There were a few reasons for making the change from Rachel, Really Social to Really Social, and most of them focus on (you guessed it) our audiences and clients:
- Social media isn’t just about me. (Duh.) When I first started my online brand, I went with handles and monikers which included my first name. That’s all fine and dandy, but using the same notion for my business, while carrying my existing brand identity forward, made me the focus. That’s not how I want to roll, and not what I think this business can be limited to.
- There are more Really Social helpers out there. I’m very excited to continue to work with marketers focused on excellence, transparency, and accountability. Unfortunately, they probably won’t all be named Rachel! As Really Social grows and serves more and more individuals and brands, our team will grow and continue to promote the goal of being Really Social to all we touch.
- Social media is coming out from behind the keyboard. If you’ve got any kind of pulse on social media marketing, you’re aware of how live video is pervading marketing strategies everywhere. For those social media experts who really wanted to stay hidden behind an avatar and a keyboard, live video can be a challenge. For those, like me and Really Social, who really dig being in your face as well as in your comment box, we realize being Really Social means being, actually, social all around.