Which social media should I use in 2016?

Sure, we’re halfway through the year 2016. Yet, considering how rapidly the social media landscape changes, taking a look at your plans for the rest of the year is always a wise idea.


Business vs. Personal Social Media

Before jumping into the gems below, you should ask yourself if you intend to use social media for business or personal goals. While the recommendations provided here will certainly benefit a business or brand, your personal approach to social media may be similar depending on what you want to accomplish.

You have a myriad of choices in tools and platforms, so zeroing in on the ones which work best for your goals and strategy is very important. Let’s take a look at the best in social media:

Facebook Live is easy to use on the most popular social media platform worldwide.
Facebook Live is easy to use on the most popular social media platform worldwide.

Best Livestreaming (Social) Video: Facebook Live

The year 2016 has been the year of livestreaming video. While tools like Meerkat and Periscope led the way in 2015, newer tools have entered the scene to increase competition and reach more audiences.

If you’re wondering where to start with livestreaming or social video, Facebook Live is the best choice.

With few exceptions due to industry and audience, Facebook Live is an easy first choice to enter into livestreaming content.

Best Image Sharing: Pinterest

Pinterest is an exceptional platform for ecommerce through visual sharing.
Pinterest is an exceptional platform for ecommerce through visual sharing.

Visuals are a must-have in your social media posts today, and the two primary platforms for sharing images are Instagram and Pinterest. When considering which to use, Pinterest has more going for it than Intstagram from a marketing perspective.

In light of Instagram’s new algorithm to show posts based on their engagement formula, as well as the cost to advertise and late rollout of native analytics, Pinterest is a safer bet for your visual marketing. That’s without even mentioning the ability to buy products directly from a Pin!

Best Engagement Marketing: Snapchat

Snapchat Geo-Filters by Really Social
A Snapchat geo-filter can drive traffic, generate brand awareness, or celebrate an event.

Today consumers want to do business with fellow human beings, and social media which amplifies real people vs. an overall brand or logo wins the day. With that in mind, few can still argue against the growing power of Snapchat for authentic engagement marketing. That’s largely due to Snapchat being a messaging app, though today it is being used for much more.

  • Snapchat’s brief duration of video Snaps (up to 10 seconds) which only last for 24 hours on the app demands attentive engagement between Snapchat friends.
  • Friends who view your Snapchat stories can then chat to you privately for one-on-one questions, advice, and establishing a authentic relationship.
  • Even if you don’t create Snapchat stories or have an account, you can promote your event or brand using a very affordable Snapchat geo-filter which can be seen and used by Snapchatters.

Before You Start, Know Your Goals

You’d never jump into a body of water without knowing what’s in it or how deep it is, right? The same applies to your social media marketing strategy.

Each platform, or pool, is different, and therefore some platforms will help you swan dive into success. Others will cause you to flop painfully. The recommendations above may work great for many businesses and brands, but the beauty of social media means there is usually another alternative to try.

Which platforms do you think are the best for 2016? Respond below and share to keep the debate going!


Snapchat Snaps Up SXSW

I came across a tweet earlier this week which prompted a double-take. Want to experience your own jaw-drop? Here you go:

I beg to Snap.

While I respectfully posted a comment expressing my disagreement with the writer, I couldn’t stop there. Nay, I shan’t stop there. I need to speak out for the truth and Snapchatters everywhere who are wondering where in the world Forbes was this past week. Let us begin.

8B (that’s billion) per day.

Before SXSW even got under way, Snapchat reported 8 billion videos being watched on its app per day. (That’s more than Facebook reported.) Even with Facebook’s larger number of users, Snapchat can tout 100 million daily users generating that much content.

If you’re wondering how many users are on Foursquare, TechCrunch reports them at around 55 million accounts (that was before Foursquare.com allowed visitors to use the platform without signing up).

Snapping up sessions.

SnapXSW Session of Influencers | Really Social Blog
(Left to Right): Frank Danna, Robert Scoble, Sunny Lenarduzzi, Virginia Salas Kastilio, Brian Fanzo

When you search “Foursquare” on SXSW.com, you come up with one result. That session isn’t even about Foursquare, but rather points to a record being set via 4sq back in 2012.

Conversely, a search for “Snapchat” on the same site generates 23 results… and those are just the sessions which were officially listed. I had the opportunity to attend an impromptu, unofficial session which was packed with SXers ravenous for insights about using Snapchat.

Sidewalk Snaps

::Anecdotal Warning:: If you weren’t already aware, attending SXSW means a fair amount of walking between venues to get to sessions, parties, eateries, and so on. I did my fair share of pounding the pavement (roughly 12K steps per day per my Fitbit) and couldn’t get from one place to the other without hearing “Snapchat” being uttered somewhere around me. It was everywhere. Even sessions which weren’t necessarily about Snapchat wound up including it in the discussions on influencers, new content marketing, and narrative trends.

Snapchat Wins.

Here’s the thing: everyone is entitled to their opinion. In mine, I actually dig Foursquare + Swarm; before SXSW, I absolutely used that combo more than I ever touched Snapchat. I still intend to.

But, in my opinion, the clear winner of SXSW 2016 – in the sense of complete smackdown – is Snapchat.