When you’re taking your brand to social media, your handle matters. Your handle is your username on any social channel. It’s the unique identifier that appears after the facebook.com/, or instagram.com/.
The more you can make these names match up on multiple channels, the easier it will be for your audience to find you. Think how much simpler it is to say, “My handle everywhere is BrandX!”
When planning your website and social media handles, do your research to see if variations of your brand name are available. The more you can match them all up, the faster your customers will find you.
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