When you’re taking your brand to social media, your handle matters. Your handle is your username on any social channel. It’s the unique identifier that appears after the facebook.com/, or instagram.com/.

The more you can make these names match up on multiple channels, the easier it will be for your audience to find you. Think how much simpler it is to say, “My handle everywhere is BrandX!”

When planning your website and social media handles, do your research to see if variations of your brand name are available. The more you can match them all up, the faster your customers will find you.

Visit bit.ly/howtosocialvideos for more quick hits by Really Social.

Published by Rachel

In the words spoken by Samuel Jackson in Ironman 2, “I’m the most real person you’ll ever know.” Although I have a flair for the dramatic, I’ve never been one to live behind a facade. From the moment you meet me, I can promise you an experience grounded in transparency and lively with humor. My 40+ years of life have taught me the ability to laugh and to help others enjoy the moment with me. I use my eye for detail and focus on the big picture to bring success to anything I try, and that includes the work I do for my clients.

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