Category Archives: When & Where to Use Social Media

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The time for you to decide how you’ll navigate the social-political waters out there is now, if not already long past.

So much goes into pulling off a successful multi-day event, so these are just a few ways your conference will leave attendees planning for next year before your final keynote this time around.

Social media has been a great tool over the years to spread the word. We’ve all become very savvy at typing a post, creating an image or video, generating a hashtag or two, and scheduling or publishing posts that share content out to whatever audience is relevant to us. For a while, that process seemed difficult. Now many people are very skilled at creating outbound content, and businesses are either executing a social media strategy themselves or hiring someone to do it for them. The problem arises when individuals, brands, or businesses assume that social media is a one-way hose used to distribute their content to other people. Their communication goes in one direction: outward. In fact, social media was never intended to be used only for outbound, and times are reminding us of that reality. Enter the private messages. We’ve seen social platforms begin to invest mightily in the ability for users to […]

Sure, we’re halfway through the year 2016. Yet, considering how rapidly the social media landscape changes, taking a look at your plans for the rest of the year is always a wise idea.   Business vs. Personal Social Media Before jumping into the gems below, you should ask yourself if you intend to use social media for business or personal goals. While the recommendations provided here will certainly benefit a business or brand, your personal approach to social media may be similar depending on what you want to accomplish. You have a myriad of choices in tools and platforms, so zeroing in on the ones which work best for your goals and strategy is very important. Let’s take a look at the best in social media: Best Livestreaming (Social) Video: Facebook Live The year 2016 has been the year of livestreaming video. While tools like Meerkat and Periscope led the way in […]

Whether it’s a simple “like” to acknowledge your tweet or an engaging conversation, I respond to tweets and replies. Every single one. Even if your tweet is in a negative tone, I’ll engage with you. I do so because I value Twitter as my preferred social media platform for engaging with others.

There are at least two ways to save your Snaps (that’s what you call each snippet you create for your Snapchat Story) to reuse elsewhere.

Back away from the keyboard. Slowly. With everyone communicating online, human beings can tend to lose our civility while hammering out our feelings on a laptop. When you’re on the receiving end of passionate words, and particularly if you know how to use words with a vengeance, your first reaction may be to construct your own masterpiece of vitriol to lob back across the digital space. Don’t go there. Even if you don’t perform customer service via the typed word, taking the high road while engaging online is the absolute best practice all day, every day. Even if it means leaving the laptop or departing from your desk for a few minutes to grab a milkshake or some chocolate, maintaining a digital rep that is calm, cool, and collected is completely worth the wait. (And now you know my secret keys to peace.) 3 Ways to Respond Stick to the […]

Over the weekend, Hootsuite shared out their blog post, Why We Sent a Single Tweet 44 Times. (Great headline, right? My neck involuntarily pitched my head sideways when I spotted it.) Mission accomplished, because I clicked to read the blog. Hootsuite discusses the practice of repeating (duplicating) content because “how people use social media, particularly Twitter, has changed. It has developed into a discovery channel where audiences come to find content.” They refer to Guy Kawasaki, a social media monolith who supports repetitive content sharing in his social practice. (I encourage you to read the Hootsuite blog, in spite of what I’m about to type; they have great tools and insights for social media marketers.) Don’t Dupe Just Yet I don’t think everyone should take to their social media plan and hone their Ctrl+C/Ctrl+V speeds – at least not yet. Here’s why: both Hootsuite and Guy Kawasaki have no shortage of followers: […]