Category Archives: How to Use Social Media

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My intent as a parent is to balance my support of the kids’ use of technology with a healthy dose of trembling awe. So it was with no small amount of hesitation that I finally ushered us into the realm of Messenger Kids by Facebook.

The time for you to decide how you’ll navigate the social-political waters out there is now, if not already long past.

Find Your Balance Are you trying to promote your business but don’t want to risk sounding too arrogant or pushy? It can be really tricky to find the perfect balance between growing your network and bragging about your expertise. Read our 4 step guide to Finding the Right Balance of Self-Promotion in Your Marketing: Show how you are a valuable contributor Rather than telling people about how skilled or talented you are in your given field, show potential customers how you can add value to their life. Naturally, people want to know what you can provide that they wouldn’t be able to either do themselves or find someone else to do for them. So it’s important that you show them why they need you rather than explaining all of your credentials. Be consistent By having a consistent presence on marketing platforms, you are able to build up your credentials. So […]

The thing is, it’s not hard to be good. All it really requires is taking that moment to feel beyond your own selfish drive and acknowledge that you share this planet with other beings.

Going forward and for the foreseeable future, these are the three types of content your business needs to plan in your marketing and sales strategy.

You can learn how to engage thoughtfully rather than rabidly ram your opinions through without attempting to change minds.

Instagram isn’t just for foodies vying to get just the right angle on their plate while you wait with a hovering fork. While your friend ‘grams their way to fame, you can be checking your followers and sharing a story of frustration. Start today once you watch our latest episode of Laugh & Learn. Instagram for Business: Analytics and Stories In this episode, you’ll learn: How to connect your Instagram Account to your Facebook Page (using Facebook Settings); How to see and decipher your Instagram Analytics; and How to view, engage with, and create Instagram Stories for your brand. How are you using Instagram for Business? Let us know in the comments below… you may inspire someone in their own marketing strategy!

This video walks through a LinkedIn Profile, from top to bottom, to show you where you can make it better and how you can improve your credibility. Click to watch and gain insights into how your profile can work harder for you. Even Rachel has to make some tweaks to her profile as you watch the video! Get a free worksheet! To take the improvements even further, you can download a free LinkedIn worksheet which gives you guidance on how to optimize your LinkedIn presence and build your strategy.

With apps like Facebook Messenger, WhatsApp, and Snapchat seeing exponential growth in mere months, it should be no surprise that Facebook has stepped up its game for people to connect easily on Messenger.

Sure, we’re halfway through the year 2016. Yet, considering how rapidly the social media landscape changes, taking a look at your plans for the rest of the year is always a wise idea.   Business vs. Personal Social Media Before jumping into the gems below, you should ask yourself if you intend to use social media for business or personal goals. While the recommendations provided here will certainly benefit a business or brand, your personal approach to social media may be similar depending on what you want to accomplish. You have a myriad of choices in tools and platforms, so zeroing in on the ones which work best for your goals and strategy is very important. Let’s take a look at the best in social media: Best Livestreaming (Social) Video: Facebook Live The year 2016 has been the year of livestreaming video. While tools like Meerkat and Periscope led the way in […]