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“Can I pick your brain over coffee?” “Can I call you and pick your brain?” “Can I pick your brain?” Ew. Are you tired of hearing this phrase used in every way imaginable? For those who use this phrase on others, let’s count the ways in which it is received. Then we’ll look at ways to avoid getting your brain picked over until there’s nothing left. You’re just sitting around waiting to help me. You don’t know how to do something, yet you know you’d like to learn. So you see an expert who appears successful at that thing. If your solution is to ask to “pick their brain,” you send them your assumption that they’re not working hard at their craft and just waiting for the next opportunity to be graced with this question. Wrong. If you can externally see someone’s success, you’re seeing the tip of the iceberg […]

Just four, no more, and you’re set for your first livestream. Chewbacca Mom had less, and she’s still the highest viewed Facebook Live of all time! Plus get ideas for extras and deals.

Find Your Balance Are you trying to promote your business but don’t want to risk sounding too arrogant or pushy? It can be really tricky to find the perfect balance between growing your network and bragging about your expertise. Read our 4 step guide to Finding the Right Balance of Self-Promotion in Your Marketing: Show how you are a valuable contributor Rather than telling people about how skilled or talented you are in your given field, show potential customers how you can add value to their life. Naturally, people want to know what you can provide that they wouldn’t be able to either do themselves or find someone else to do for them. So it’s important that you show them why they need you rather than explaining all of your credentials. Be consistent By having a consistent presence on marketing platforms, you are able to build up your credentials. So […]

The thing is, it’s not hard to be good. All it really requires is taking that moment to feel beyond your own selfish drive and acknowledge that you share this planet with other beings.

Every.single.platform. That’s where women get exposed (quite literally, quite often) to sexual harassment from others. Twelve minutes ago, I hopped onto Periscope to “share” a beer with my viewers and chat about going to see Wonder Woman tonight with my daughter. Less than three minutes in, I get this: Lovely. A random viewer decided his question about my personal hygiene was a perfect segue from my alliteration about Blue Moon and Business Unusual. Because, why not, right? Later in the broadcast, after I lit into his comment, he told me, “Oh, lighten up.” No. It’s my broadcast and I don’t need to lighten up. You, sir, are welcome to go find another broadcast where you can assume the woman on the other end must really want you to ask her questions about her genitals. Different Day This isn’t a new thing. It’s a new harasser on a new day. Usually […]

Now that any bike ride I embark upon is simply for the purpose of staying fit, somehow my brain is very “meh” about the whole affair.

Going forward and for the foreseeable future, these are the three types of content your business needs to plan in your marketing and sales strategy.

So much goes into pulling off a successful multi-day event, so these are just a few ways your conference will leave attendees planning for next year before your final keynote this time around.

You can learn how to engage thoughtfully rather than rabidly ram your opinions through without attempting to change minds.

You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do. There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did? Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what? It’s 2017. Time to livestream. Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you: Facebook users are 10x more likely to comment on your livestream […]

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