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As much as each of us enjoys feeling right, where does that get us if we never tap into what others experience? By practicing and perfecting empathy, you will be a smarter and stronger person than you were before.

My intent as a parent is to balance my support of the kids’ use of technology with a healthy dose of trembling awe. So it was with no small amount of hesitation that I finally ushered us into the realm of Messenger Kids by Facebook.

Through all of this, I’ve experienced an existence which I had only before observed. Sure, I’ve moved out of the way on the bus for a person in a wheelchair or with a cane, or I’ve offered to hold a door open longer to help them pass through. But seeing and knowing are not the same thing.

The time for you to decide how you’ll navigate the social-political waters out there is now, if not already long past.

If you’ve checked your Facebook feed, or really any news related to business, economy, or marketing, there’s a massive buzz around the recent announcement by Mark Zuckerberg that the Facebook algorithm is changing. Nothing new, right?

Wrong. This change falls into the “once more with feeling” genre. Emphasis on the feeling.

Change. I’ve always thrived on how things change. As a child, I became used to our frequent moves from state to state (a natural consequence of having a father who worked for the federal government). As an adult, I rarely leased an apartment for longer than two years. My hair is always changing colors. Change is something I’m used to, so it doesn’t necessarily freak me out to the same degree as it does for others. Family. Ah, this is something I’ve been schooled on throughout my life, even when I didn’t realize it. As a child, I took for granted the constancy of my family. When my parents divorced during my teen years, the upheaval probably wreaked more havoc than I would acknowledge. As a young adult, I spent many years putting my family on the backburner while mistakenly prioritizing friends and even acquaintances over them. As an adult, […]

My son “TheSauce” and my dad practicing out front.

“Can I pick your brain over coffee?” “Can I call you and pick your brain?” “Can I pick your brain?” Ew. Are you tired of hearing this phrase used in every way imaginable? For those who use this phrase on others, let’s count the ways in which it is received. Then we’ll look at ways to avoid getting your brain picked over until there’s nothing left. You’re just sitting around waiting to help me. You don’t know how to do something, yet you know you’d like to learn. So you see an expert who appears successful at that thing. If your solution is to ask to “pick their brain,” you send them your assumption that they’re not working hard at their craft and just waiting for the next opportunity to be graced with this question. Wrong. If you can externally see someone’s success, you’re seeing the tip of the iceberg […]

Just four, no more, and you’re set for your first livestream. Chewbacca Mom had less, and she’s still the highest viewed Facebook Live of all time! Plus get ideas for extras and deals.

Find Your Balance Are you trying to promote your business but don’t want to risk sounding too arrogant or pushy? It can be really tricky to find the perfect balance between growing your network and bragging about your expertise. Read our 4 step guide to Finding the Right Balance of Self-Promotion in Your Marketing: Show how you are a valuable contributor Rather than telling people about how skilled or talented you are in your given field, show potential customers how you can add value to their life. Naturally, people want to know what you can provide that they wouldn’t be able to either do themselves or find someone else to do for them. So it’s important that you show them why they need you rather than explaining all of your credentials. Be consistent By having a consistent presence on marketing platforms, you are able to build up your credentials. So […]

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