You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do.
There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did?
Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what?
It’s 2017. Time to livestream.
Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you:
- Facebook users are 10x more likely to comment on your livestream than on any other type of post;
- Your live video will get watched 3x as long as a video which is pre-recorded;
- 30% of people who watch an event #livestream choose to attend in person the next year Click To Tweet… and on and on and on.
If you’re into anecdotes, I have one for you: regardless of what I’m broadcasting about, every single Facebook Live video from my Page has achieved at minimum 3x more reach and engagement than every other type of post.
In our weekly #LetsLivestream chat + broadcast, we welcomed nuggets of wisdom by Brian Fanzo, each of which reinforced why livestreaming is going to continue to be a big deal into this new year.
Now that you’re taking livestreaming seriously (begrudgingly or otherwise), let’s break this down: it doesn’t have to be hard to go live. No one is expecting you to take to the camera like a 30-year broadcasting veteran. In fact, the more authentically you livestream, the more your fans will want to interact.
To get you started, here are 4 ways you can easily plot your livestreams into your brand’s strategy in 2017:
Demonstrations & How-To’s
You’re the expert at your business, so naturally you understand how your products and services function. Remembering that your customers aren’t yet experts is important to how you perform your sales and service. Figuring out how to translate what’s in your brain into something they can use is always a challenge.
Livestreaming video can give you direct access to show your customers, in real time, how to use what your company provides. As you use live video to demonstrate, viewers can comment, ask questions, and even share the video with their friends and fellow customers.
YOUTUBE is a natural platform for videos which provide how-to instructions and demonstrations. As the 2nd largest search engine, next to Google, your branded and instructional livestreams can be watched and circulated repeatedly.
Not so many years ago, hiring a public relations expert or using a press release tool was the proper way to get the word out about your business or brand. You’d have it written up, complete with headline and eye-catching information, and issue it in the hopes that news outlets or journalists would find it interesting enough to “pick it up.”
Welcome to the future! Now companies can generate their own news by publishing announcements and deliver it to the masses through social media. By announcing your major updates via livestream, you can hold your own press conference to established brand fans and potential customers and connections. Take questions, provide links, and tag/mention any partners who collaborate with your company.
TWITTER is an outstanding choice for announcing news with its instant connection to journalists, news outlets, and just about everyone. You aren’t restricted by friends or connections on Twitter, and now you can #GoLive from within the Twitter app.
When your brand holds an event, you have a unique opportunity to give your customers a new level of access. Instead of reaching you via phone, email, or even social media, they can now shake hands with the staff who serves them and the masterminds behind manufacturing your products.
However, as with any event, you will inevitably have those who would like to attend yet can’t make it. You may also have customers on the fence about attending your events to partake in the activities. By livestreaming teasers and highlights of your company’s event, you can increase anticipation, promote attendance, and give access to your audience.
PERISCOPE is well-established as a platform for livestream events. With its connection to Twitter and the ability to go fully public to anyone online, start broadcasting your event and field comments, questions, and remind viewers to share to their circles so more can partake of the access.
Look to Your FAQs
Whether or not you have a list of frequently asked questions, you know the ones we’re talking about: you can recite the answers by heart because the queries happen so often. A FAQ is the perfect place to start for when you don’t know what to go live with.
Mine your reviews, online comments, customer service cases, and sales notes to learn what most customers ask as they discover your products and services. Once you go live with the question and answer, you’ll have a timeless resource—via video—to refer your customers to when they need answers.
FACEBOOK is a natural fit for engaging with just about anyone (since just about everyone uses it), and going live with the goal of explaining concepts about your brand will serve you well. You can go live from your Facebook Page, a Profile, a Group, or even an Event.
Still not convinced? That’s OK.
But do me a favor: will you at least lurk a bit in a place where we chat about live video and why it has tons of potential?