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Private Messaging has also been called Dark Social and Private Media, but the results for businesses from private communications over digital are blinding: Over 2.5 billion people have at least one messaging app installed, and that’s projected to reach 3.6 billion within the next five years (over half of the human race). To learn more, join us live on Laugh & Learn with Really Social Private Messaging Noon MDT Join live to ask questions!

Social media has been a great tool over the years to spread the word. We’ve all become very savvy at typing a post, creating an image or video, generating a hashtag or two, and scheduling or publishing posts that share content out to whatever audience is relevant to us. For a while, that process seemed difficult. Now many people are very skilled at creating outbound content, and businesses are either executing a social media strategy themselves or hiring someone to do it for them. The problem arises when individuals, brands, or businesses assume that social media is a one-way hose used to distribute their content to other people. Their communication goes in one direction: outward. In fact, social media was never intended to be used only for outbound, and times are reminding us of that reality. Enter the private messages. We’ve seen social platforms begin to invest mightily in the ability for users to […]

Admirable attempts by fellow adults have been made to teach developing minds about the dangerous side of social media. For our kids, who daily seek approval and attention from anyone, social media is all too tempting of an outlet. And if your child has a smartphone, they’re on social media. If you have or know a child, start teaching them how to use social media: Show kids how and what you share on social. We’re staring and jabbing at our smartphones each day… Yes, our children are watching and know it must surely be an amazing gadget. Use that rapt attention to let them lean in and watch you compose a post or share a photo on Facebook. Let them make suggestions and guide their choices. Strangers are online just as they are in real life. Show your child that the person who just liked your photo on Instagram is someone you’ve never […]