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If you’ve checked your Facebook feed, or really any news related to business, economy, or marketing, there’s a massive buzz around the recent announcement by Mark Zuckerberg that the Facebook algorithm is changing. Nothing new, right?

Wrong. This change falls into the “once more with feeling” genre. Emphasis on the feeling.

Marketing on Facebook is everyone’s goal today, and Really Social Training can help bring you to the next level!

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Like to scroll through Facebook on your phone? You’ll see that Facebook has made a change (you can almost feel my shocked face through the screen) and it has to do with font size for text-only posts. Text-Only Posts Got a Touch-Up Any post appearing in your feed which doesn’t have an image, video, or link included now appears to be in a larger, slightly different font than other posts. If you post with a link, image, or video associated with your text, your post will appear as it always has… for now. While the Android app for Facebook Mobile is showing this change, I’d love to hear from iPhone users if you are seeing the same. (Comment below with your updates!) How does this affect you? For personal users? Not much. A text-only post now has a little oomph to stand out amid the rest of your feed and […]

Today the world woke up to a big change on Twitter: to “favorite” a tweet, there was a heart where a star used to be. The change comes shortly after Facebook announced the addition of alternate reactions to the normalized “Like” (incidentally what the new Twitter heart signifies, leaving “favorite” in our Internet past). What does it all mean? Probably nothing. Maybe. Here are a couple of theories to take or leave: The Internet is full of meanies. If you spend any time online, you see how bold or brazen fellow human beings can be while securely seated behind a keyboard. Spewing hate or words of derision is far easier when the face-to-face is out of the equation. In many ways, the rise of live video streaming feels like an answer to this lack of humanity. When we can see a face to put with the handle, we make a better connection and […]

As you crawl out from whatever rock you’ve been under the last few days, you’ve probably heard that Mark Zuckerberg announced that Facebook is working on a “Dislike” button. Don’t Dislike It Yet… Let’s slow our collective roll and examine what was actually revealed. Mark conveyed what many (ok, millions) of Facebook users have expressed: “I wish there was a different button than Like for this post.” Because let’s face it: not every post should be liked. Not every post is about puppies and rainbows. As Facebook users take to their keyboards to share opinions, experiences, or the latest news, their posts may evoke a different spectrum of emotions like sadness, outrage, shock, or even grammar grimacing. (Yes, that’s a real thing.) We’ve all had those moments of sheer frustration where a post strikes us to our core—if only there was a perfectly appropriate way to respond with a quick […]

Admirable attempts by fellow adults have been made to teach developing minds about the dangerous side of social media. For our kids, who daily seek approval and attention from anyone, social media is all too tempting of an outlet. And if your child has a smartphone, they’re on social media. If you have or know a child, start teaching them how to use social media: Show kids how and what you share on social. We’re staring and jabbing at our smartphones each day… Yes, our children are watching and know it must surely be an amazing gadget. Use that rapt attention to let them lean in and watch you compose a post or share a photo on Facebook. Let them make suggestions and guide their choices. Strangers are online just as they are in real life. Show your child that the person who just liked your photo on Instagram is someone you’ve never […]

This morning I presented social media to a board of small business owners, and at least one in attendance expressed an absolute belief in the death of social media as a means of connecting and networking. I would laugh it off, but then again I never saw MySpace clawing back up out of the grave.  Let’s consider some factors which might incur the playing of Taps for social media: People are starting to care again about privacy.  With the recent $%&@#% debacle regarding the NSA and warrantless searches into the digital communications of Americans etal, it’s entirely possible internet users might – just might – come back around to prioritizing privacy over publicity on social media.  There has even been talk about the privacy value of snail mail. The social media giants are getting too – well – gigantic.  When you’ve got players like Facebook and Google hosting and controlling […]