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If you’ve checked your Facebook feed, or really any news related to business, economy, or marketing, there’s a massive buzz around the recent announcement by Mark Zuckerberg that the Facebook algorithm is changing. Nothing new, right?

Wrong. This change falls into the “once more with feeling” genre. Emphasis on the feeling.

Whether it’s a simple “like” to acknowledge your tweet or an engaging conversation, I respond to tweets and replies. Every single one. Even if your tweet is in a negative tone, I’ll engage with you. I do so because I value Twitter as my preferred social media platform for engaging with others.

Grab insights about Snapchat in this week’s #AtomicChat as Rachel Moore is the guest! #AtomicChat Monday, April 25 | 9pm ET

Let’s dig deep into the candlelight courtship of social media marketing.

In a realm where marketing job titles now sport terms like “community” and “relationship,” does it not make perfect sense to provide for companies to get touchy-feely?