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Grab insights about Snapchat in this week’s #AtomicChat as Rachel Moore is the guest! #AtomicChat Monday, April 25 | 9pm ET

JJ Abrams is known for many things, but one legacy follows him into each new project: the lens flare. WAIT, before you go watch The Force Awakens for the 14th time, let’s examine why JJ’s lens flare is important here. Create Your Consistency on Snapchat While I certainly do not suggest incorporating lens flares into your video and image efforts (unless they would really add to the overall result), JJ’s use of them has a valuable takeaway for all of us. When you are consistent in any medium, you generate a few valuable characteristics for your audience: Credibility. Your audience will see you as an authority on whatever topic you wish to share because you share it every day (or at least very regularly). Reliability. Whatever else happens in the world, your “lens flare” – wherever you share it – forms a foundation for your audience. That may seem sappy, […]