Time and time again I encourage social brand managers to put down the megaphone and use their brand’s page to engage – that is, to create and promote dialogue between the brand and its fans.

Thus far, Facebook and Google+ have allowed this feature. Even Pinterest joined the fray with their Pinterest for Business profiles. And now, true to their ever-progressive form, LinkedIn allows brand managers to post and engage as the Company Page. (Cue the heavenly choir and soft ethereal light from above… even though this feature is slowly being rolled out.)

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Social media has gotten so much more brand-friendly over the past few years, and we digital marketers rejoice at each new embracing of the trend. In a realm where marketing job titles now sport terms like “community” and “relationship,” does it not make perfect sense to provide for companies to get as touchy-feely as any individual’s profile? Billboards are great for getting a message across, but they don’t do squat to generate a conversation.

If your brand hasn’t engaged as a page yet, there’s no time like the present to get started. Put down the megaphone, pick up some authentic tone and let the good times roll.
photo credit: mikeyp2000 via photopin cc


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