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In a realm where marketing job titles now sport terms like “community” and “relationship,” does it not make perfect sense to provide for companies to get touchy-feely?

With so much communication from so many millions now engaging… you must know words.

 What’s your bacon? That is to say, what is something you know you can add to a good thing to suddenly make it over-the-top? Bacon is and has been trending for what seems like ages in the social media sphere.  There are countless memes about bacon. There are normal products made using bacon imagery. Did you know there is even bacon-flavored vodka? But enough about the food that is bacon. Let’s drill down on the concept of “being bacon”. What if YOU were the additive that makes everything better? In your workplace, your family, or even standing in line at the next shop you visit… your presence could, by small to larger degrees, improve the dynamic and experience going on around you. “Being bacon” (or “being fill-in-your-blank“) doesn’t have to be about contributing your expertise or forcing an interjection.  It’s about seizing opportunities to make the world around you better. […]

It does! We are, of course, talking about the images on your social media profiles (let’s leave follower counts and update lengths to other posts).  Each major social media platform allows premium opportunities to showcase your stuff via dynamic images… but you need to care about size. Thanks to quasi-recent revamps of Facebook and Google+ Cover Photo size constraints (or, more appropriately, expansions), you can maximize some epic real estate as far as image sizes. Nowadays, it’s better to design big – print-collateral big – for social media images and re-size down from there if needed. For a breakdown of what image sizes and parameters you should use for each of the major social platforms, check out this handy Pin on our Pinterest board courtesy of Entrepreneur.com. But wait… there’s more! Click here to access Photoshop templates for each type of image you might use on Facebook, Twitter, Google+, LinkedIn, […]

Everything’s shiny, Cap’n. Not to fret. My thoughts exactly! Leave it to my favorite screen writer, Joss Whedon, to perfectly encapsulate in one not-so-new word my general outlook toward life, liberty, and the pursuit of social media accolades. I’ve always been an idealistic optimist.  For me, the glass isn’t just half full; it’s half full of vodka (or insert your favorite libation of choice).  I really believe things can work out for the best, everything won’t be in vain, and people can and will come through in a pinch or even before it. I bring that same mentality to my forays in social media.  I want my posts, my conversations with connections, and my very social essence to exude optimism and the best of what can be.  The world has such a healthy wealth of the dismal and derogatory, so why shouldn’t I add some shiny? Thanks for peeking at this […]

This morning I presented social media to a board of small business owners, and at least one in attendance expressed an absolute belief in the death of social media as a means of connecting and networking. I would laugh it off, but then again I never saw MySpace clawing back up out of the grave.  Let’s consider some factors which might incur the playing of Taps for social media: People are starting to care again about privacy.  With the recent $%&@#% debacle regarding the NSA and warrantless searches into the digital communications of Americans etal, it’s entirely possible internet users might – just might – come back around to prioritizing privacy over publicity on social media.  There has even been talk about the privacy value of snail mail. The social media giants are getting too – well – gigantic.  When you’ve got players like Facebook and Google hosting and controlling […]

Today as I was sitting in church between my two youngsters, I found myself observing them through my peripheral and engaging in something truly mental.  As my son had the under-seat bible open on his lap and was making a valiant effort to follow along with the pastor’s reading, my daughter on the flip side had a hymnal book open and was pretending to follow along with what she thought was a song we had just sang. As the mind often does, it went through a variety of suppositions and assumptions within a matter of nanoseconds:  knowing my son is now in the fast-pace portion of his reader class and has received a few recent paper rewards touting his reading progress, the thought voiced itself, “He might be the reader.”  In like kind, recalling the repeated instances when my daughter has been softly singing to herself made-up songs or her […]

My hide is chapped. No, really – there is actual chappage on my hide which was likely incurred by braving some cold-ass temperatures last night to put in an appearance at my precinct’s caucus meeting… and I just lost you, didn’t I?  For those without a thesaurus handy: Precinct = neighborhood or zone. Caucus = gathering or meeting. Meeting… um, see above for evident redundancy on my part. Once every four years, they hold these meetings as candidates of my party make their way across the country in attempts to glean my vote as well as the votes of my fellow state inhabitants.  Most of you (98% of this state in fact, at minimum, based on last night’s turnout and stats) are absolutely clueless as to what goes down at these events, so let me enlighten you. Sign in that you attended for your precinct. Grab a cookie provided for […]

My husband and I have joked since we got married that he should be newly dubbed The Six Million Dollar Man. We can rebuild him; we have the technology. Since our wedding day, he has had braces (which fixed not only his teeth alignment but also a split along the roof of his mouth), a varicose vein removed that is probably on display at a medical university somewhere due to its statistical importance, a wake-up call from his physician which led to him losing a good 30 pounds and feeling far more fit, and a vastly improved vision plan allowing him some nicer spectacles and prescription sunglasses. Well, as of this morning, scratch the need for that last.  Mr. Rachel has gone under the laser and has now emerged with his new set of eyeballs.  Once he recovers (if all goes as hoped), he should enjoy vision without the need […]

I’d like to dedicate this year, and in particular this holiday season, to a guy who is the darling of Christmas movie lovers and has been one of my favorite personas in fiction. It has been a few years since I’ve viewed the movie, but it doesn’t matter since I have it memorized.  From the inaugural scene depicting star constellations “blinking” at one another to indicate their conversation about a single soul on the planet Earth to the final wink directed heavenwards as an entire community sings Auld Lang Syne in unison, I have the entire film of It’s A Wonderful Life memorized. Down to his unmistakable twang of phrase and deafness in ear, I adore George Bailey and all of the triumphs and struggles he owns in that film.  That might make me a bit worthy of ridicule, but I’ll take it. Lately my life has been less than […]

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