Customers are used to brands taking their currency in exchange for goods and services, particularly in heavy shopping seasons like the swiftly approaching holidays. Wouldn’t it be amazing for your brand to flip a switch and give thanks to your patrons?

You don’t have to be a Game of Thrones fan to appreciate the notion that “winter is coming.” While you may not be battling feuding kings or gigantic wolves, the holiday season looms before you with opportunities as well as potential pitfalls. Your best bet is to get things settled now, before the crazy chaos truly begins, so your brand is ready for wintery days and wily customers. To help you out, let’s take a look at four ways you can prepare your brand for winter. 4 Ways to Prepare: Update and secure your passwords. First of all, if you don’t use 0000 or 1234 for your password, you’re on the right track! However, even if you came up with a truly epic and complex password, you’ll want to make sure you update it regularly. Additionally, where are you storing your passwords? If your answer is an Excel spreadsheet or a […]

Go Live on Facebook Live You’re hearing everywhere that Facebook Live is “the thing you have to do for your digital marketing.” How can you get started? Through Really Social Training, that’s how! Thursday, September 15, 2016 2:00-4:00 pm MT Colorado Free University This dynamic course will teach you how to: Prepare for your first Facebook Live broadcast; Set up and “go live” on Facebook; Brainstorm content to share on Facebook Live; Create a quality livestream video; Interact with live viewers’ comments; And more!

If you conduct business online, you have countless pitfalls to avoid on your way to success. In our latest episode of Who’s Who in Social Media, Mitch Jackson with Streaming.Lawyer shared crucial insights and tips to help all of us avoid legal issues and conduct business like a boss. To read more about Mitch Jackson and how he helps online business owners, get the full list of tips on his blog. Would you like to be a guest on Laugh & Learn? Click here!

Women of Denver brings it all together to help you achieve success! You’re invited to the Women of Denver Quarterly Networking Party Saturday, September 10, 2016 6:00-8:00pm Beacons Community Space Register Today In addition to a networking atmosphere with ambitious women in your professional circles, the event also provides an expert panel featuring: Megan McAvoy, Megan McAvoy Coaching Rachel Moore, Really Social Tracy Revell, Embodied Confidence The panelists will be asked about their areas of expertise and insights which other professional women can use… plus there will be experiential activities guided by each panelist! Register Today

If you haven’t yet used Facebook Live, isn’t it time to get started? Brands are having a tougher time today getting their Facebook Page posts seen. Facebook Live is an effective workaround to achieve better results for your business. Facebook Live video posts have 135% greater organic reach than photo posts. Facebook generates 8 billion video views on average per day. People spend 3x longer watching video which is Live compared to video which is no longer Live. Source: Social Media Today Facebook Live is a reality in today’s marketing. More than that, Facebook Live has undeniable reach and impact far beyond other types of Facebook posts. If your brand, personal or organizational, is on Facebook, you need to learn how to use Facebook Live.   Register today for the Really Social Training via Webinar: Learn to Use Facebook Live Wednesday, August 24, 2016 | 7:00-8:30pm Hosted by WebEx

Instagram isn’t just for foodies vying to get just the right angle on their plate while you wait with a hovering fork. While your friend ‘grams their way to fame, you can be checking your followers and sharing a story of frustration. Start today once you watch our latest episode of Laugh & Learn. Instagram for Business: Analytics and Stories In this episode, you’ll learn: How to connect your Instagram Account to your Facebook Page (using Facebook Settings); How to see and decipher your Instagram Analytics; and How to view, engage with, and create Instagram Stories for your brand. How are you using Instagram for Business? Let us know in the comments below… you may inspire someone in their own marketing strategy!

Does your business blog or hold events? When & where are you sharing and promoting them? Get the best advice from this month’s Laugh & Learn guest: Gina Iliopoulos of GreenMark PR‘s Growing Green Show! In this episode, we chat about: How often you should blog; What to include in your blog; Where to post and share your blog; When to promote your blog; How to promote events; Which social platforms to share your events to and how often… And more! If you have additional questions or comments, please leave them below. Don’t forget that you or a professional you know can be a guest on Laugh & Learn! Complete the form to get started.

This week on Laugh & Learn with Really Social… Who’s Who in Social Media featuring guest Carlos Gil Carlos is the Global Head of Social Media for BMC Software, a Snapchat Strategist, and was recently the keynote speaker at Social Media Day Denver 2016 in San Diego. But there’s far more to Carlos and what brought him to who he is and what he does today. When you watch this interview, you’ll learn about the obstacles he overcame, the experiences he uses to help businesses succeed in their missions, and the choices he made to lead him to today and his life of zero regrets. Enjoy this month’s video interview, and don’t forget to connect with Carlos on social media!

This video walks through a LinkedIn Profile, from top to bottom, to show you where you can make it better and how you can improve your credibility. Click to watch and gain insights into how your profile can work harder for you. Even Rachel has to make some tweaks to her profile as you watch the video! Get a free worksheet! To take the improvements even further, you can download a free LinkedIn worksheet which gives you guidance on how to optimize your LinkedIn presence and build your strategy.