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JJ Abrams is known for many things, but one legacy follows him into each new project: the lens flare. WAIT, before you go watch The Force Awakens for the 14th time, let’s examine why JJ’s lens flare is important here. Create Your Consistency on Snapchat While I certainly do not suggest incorporating lens flares into your video and image efforts (unless they would really add to the overall result), JJ’s use of them has a valuable takeaway for all of us. When you are consistent in any medium, you generate a few valuable characteristics for your audience: Credibility. Your audience will see you as an authority on whatever topic you wish to share because you share it every day (or at least very regularly). Reliability. Whatever else happens in the world, your “lens flare” – wherever you share it – forms a foundation for your audience. That may seem sappy, […]

Starting today, there’s a new Twitter chat in your Wednesday timeline. I’m proud to introduce #LetsLivestream! It all began… …a few months ago when I started up my weekly Blab show, Laugh & Learn. While I adore Blab, Twitter is still my daily go-to social media platform. Part of my leaning toward the tool of 140 character limits comes from these awesome, lively conversations known as Twitter Chats. Starting last fall, I began to dip my toe into a few Twitter Chats in an effort to learn more from social media influencers and increase my engagement. Dipping ultimately turned into full submersion as I tweeted full throttle in chats like #ViralChat, #MediaChat, #SocialRoadTrip, #InfluencerChat, and a few others. Recognizing a need. As I dedicated more effort into livestreaming video, I noticed that there really weren’t any Twitter Chats dedicated to the topic. Sure, they’d come up based on a guest […]

As the founder of Tintero Creative and a founding member of Colorado Women in Social Media, Valerie provides us with more than just her own background; any business owner or innovator will benefit from her words of wisdom.

One of my bents in life is to help great people get onto social media. It’s no shock to me that the dregs of society were able to influence an AI bot to turn itself into a racist voice adding to the vitriol. Why I do what I do is to help the voices of love, compassion, and intelligence to be louder.

While I respectfully posted a comment expressing my disagreement with the writer, I couldn’t stop there. Nay, I shan’t stop there. I need to speak out for the truth and Snapchatters everywhere who are wondering where in the world Forbes was this past week. Let us begin.

So many great performances go unnoticed, from Hollywood to our circles. In your business, you have your own brand of performer which you may not realize deserves the highest honors and recognition for being great at their craft.

If you don’t want to post each manually with their custom caption/message for each platform, you have two ways to kill two platforms with one stone.

“I realized I knew a few women in my world who worked in social media. Couldn’t we get together and provide that relationship piece I’m missing and which would have a little different focus than other standard networking groups?”

There are at least two ways to save your Snaps (that’s what you call each snippet you create for your Snapchat Story) to reuse elsewhere.

Whether or not we have a little superhero costume designer around to whack us with a good dose of reality or not, we each need to constantly remind ourselves and those around us who we are.

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