If you’ve checked your Facebook feed, or really any news related to business, economy, or marketing, there’s a massive buzz around the recent announcement by Mark Zuckerberg that the Facebook algorithm is changing. Nothing new, right?

Wrong. This change falls into the “once more with feeling” genre. Emphasis on the feeling.

Change. I’ve always thrived on how things change. As a child, I became used to our frequent moves from state to state (a natural consequence of having a father who worked for the federal government). As an adult, I rarely leased an apartment for longer than two years. My hair is always changing colors. Change is something I’m used to, so it doesn’t necessarily freak me out to the same degree as it does for others. Family. Ah, this is something I’ve been schooled on throughout my life, even when I didn’t realize it. As a child, I took for granted the constancy of my family. When my parents divorced during my teen years, the upheaval probably wreaked more havoc than I would acknowledge. As a young adult, I spent many years putting my family on the backburner while mistakenly prioritizing friends and even acquaintances over them. As an adult, […]

MEDIA AND LIVESTREAM REPORTER Web Summit has grown to become the “largest technology conference in the world.” Rachel has media access to the conference and will be a livestream and social media conduit to the latest releases, updates, and topics presented at this worldwide venue. Have your brand represented in Rachel’s live and social updates! We are accepting sponsor applications for Rachel’s media access at Web Summit 2017; you could see and hear your brand broadcast from Lisbon to a worldwide audience!

In this four hour course, learn how to take your business into dynamic video and audio realms through livestreaming and podcasting.

Push PLAY for your business from Broadcast to Podcast Are you hearing more about podcasts? Are you seeing more livestream videos by businesses? Would you like to be able to leverage video and audio for your brand? The time is perfect for you to tap into the power of mediums like livestreaming and podcasting to share your content to the world. But how will you get started? Learn How to Broadcast Video is hands-down the most engaging way to share your business with customers today. They get an instant sense of who you are, what you’re about, and video is also incredibly shareable! In fact, over 3/4 of businesses say that using video marketing has a direct impact on their goals. In the first half of the From Broadcast to Podcast course, you’ll learn: how to use livestreaming video for your business’ specific goals; which platform(s) make the most sense […]

My son “TheSauce” and my dad practicing out front.

Speaker: “Adopting Dark Social into Your Marketing Strategy” Market Simple gathers a diverse group of speakers and topics to cover beginner and advanced arenas of marketing. Going beyond the 101 level, Rachel Moore will cover the landscape of Dark Social, the private messaging side of social interactions which is outpacing traffic generated in public feeds. Attendees will learn how to set up traffic tracking for their content being shared over dark social, which apps to use and watch for, and how to create and engage with uber-targeted audiences through private messaging. To save $100 off your ticket to Market Simple, use the code speakersspecial when you register.

We’re taking it all off! Makeup, that is… Once in a while, we can remind ourselves that life is normal and chatter is better when we leave the makeup at home. A fellow brave soul, Anh Nguyen, will join me in this makeupless discussion about all things womanly!

“Can I pick your brain over coffee?” “Can I call you and pick your brain?” “Can I pick your brain?” Ew. Are you tired of hearing this phrase used in every way imaginable? For those who use this phrase on others, let’s count the ways in which it is received. Then we’ll look at ways to avoid getting your brain picked over until there’s nothing left. You’re just sitting around waiting to help me. You don’t know how to do something, yet you know you’d like to learn. So you see an expert who appears successful at that thing. If your solution is to ask to “pick their brain,” you send them your assumption that they’re not working hard at their craft and just waiting for the next opportunity to be graced with this question. Wrong. If you can externally see someone’s success, you’re seeing the tip of the iceberg […]

Two words every women knows as soon as she starts going to the doctor by herself: Breast Cancer. No one is untouched by this particular form of cancer, and Michelle Hoglan is our guest as she chats about her approach to recently contending with breast cancer through her unique take, The Boob Report.