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Finding and choosing the tools which are right for a business is easier said than done, am I right? In an effort to save you from trials by fire, I humbly submit the following tools would have made my life as a business owner easier.

With apps like Facebook Messenger, WhatsApp, and Snapchat seeing exponential growth in mere months, it should be no surprise that Facebook has stepped up its game for people to connect easily on Messenger.

Social media has been a great tool over the years to spread the word. We’ve all become very savvy at typing a post, creating an image or video, generating a hashtag or two, and scheduling or publishing posts that share content out to whatever audience is relevant to us. For a while, that process seemed difficult. Now many people are very skilled at creating outbound content, and businesses are either executing a social media strategy themselves or hiring someone to do it for them. The problem arises when individuals, brands, or businesses assume that social media is a one-way hose used to distribute their content to other people. Their communication goes in one direction: outward. In fact, social media was never intended to be used only for outbound, and times are reminding us of that reality. Enter the private messages. We’ve seen social platforms begin to invest mightily in the ability for users to […]

Sure, we’re halfway through the year 2016. Yet, considering how rapidly the social media landscape changes, taking a look at your plans for the rest of the year is always a wise idea.   Business vs. Personal Social Media Before jumping into the gems below, you should ask yourself if you intend to use social media for business or personal goals. While the recommendations provided here will certainly benefit a business or brand, your personal approach to social media may be similar depending on what you want to accomplish. You have a myriad of choices in tools and platforms, so zeroing in on the ones which work best for your goals and strategy is very important. Let’s take a look at the best in social media: Best Livestreaming (Social) Video: Facebook Live The year 2016 has been the year of livestreaming video. While tools like Meerkat and Periscope led the way in […]

Beth Johnston is “Who’s Who in Social Media!” May kicked off with a bang as Really Social interviewed Beth Johnston, a Colorado-based social media business woman and a fellow Colorado Woman in Social Media. Watch the entire Laugh & Learn Blab episode below, or click here for our biggest takeaways as we learned what makes Beth and her business—Social Bridges—tick! The Takeaways Rachel Moore (RM): Can you talk about the 2-3 things you do with social media through your business? Beth Johnston (BJ): My core service is the “done for you” service: business owners are good at what they do and not necessarily good at marketing or social media. They give it to me and say, “Beth, please do this for me.” What I’m finding, and what I’m really enjoying, is coaching and teaching! I’m an instructor at Colorado Free University and I’m really enjoying that. I didn’t think I would! […]

Customers who visit your physical location can “check-in” or “tag” your location on Facebook, Instagram, Twitter, and Foursquare.

Whether it’s a simple “like” to acknowledge your tweet or an engaging conversation, I respond to tweets and replies. Every single one. Even if your tweet is in a negative tone, I’ll engage with you. I do so because I value Twitter as my preferred social media platform for engaging with others.

Snapchat is a communication app. It is a social media app in that it allows you to create media and share it socially.

However, Snapchat is different from other social media tools (Twitter, Facebook) because it focuses on real connection – quite possibly, the most real connection we’ve seen for a while from social media.

JJ Abrams is known for many things, but one legacy follows him into each new project: the lens flare. WAIT, before you go watch The Force Awakens for the 14th time, let’s examine why JJ’s lens flare is important here. Create Your Consistency on Snapchat While I certainly do not suggest incorporating lens flares into your video and image efforts (unless they would really add to the overall result), JJ’s use of them has a valuable takeaway for all of us. When you are consistent in any medium, you generate a few valuable characteristics for your audience: Credibility. Your audience will see you as an authority on whatever topic you wish to share because you share it every day (or at least very regularly). Reliability. Whatever else happens in the world, your “lens flare” – wherever you share it – forms a foundation for your audience. That may seem sappy, […]

Starting today, there’s a new Twitter chat in your Wednesday timeline. I’m proud to introduce #LetsLivestream! It all began… …a few months ago when I started up my weekly Blab show, Laugh & Learn. While I adore Blab, Twitter is still my daily go-to social media platform. Part of my leaning toward the tool of 140 character limits comes from these awesome, lively conversations known as Twitter Chats. Starting last fall, I began to dip my toe into a few Twitter Chats in an effort to learn more from social media influencers and increase my engagement. Dipping ultimately turned into full submersion as I tweeted full throttle in chats like #ViralChat, #MediaChat, #SocialRoadTrip, #InfluencerChat, and a few others. Recognizing a need. As I dedicated more effort into livestreaming video, I noticed that there really weren’t any Twitter Chats dedicated to the topic. Sure, they’d come up based on a guest […]

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