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You can learn how to engage thoughtfully rather than rabidly ram your opinions through without attempting to change minds.

You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do. There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did? Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what? It’s 2017. Time to livestream. Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you: Facebook users are 10x more likely to comment on your livestream […]

For brands, you’re planning mode for a new year. While you muscle through your future, your customers face their own challenges for 2017. How can you reach out your hand, take theirs, and step into the next year together?

Customers are used to brands taking their currency in exchange for goods and services, particularly in heavy shopping seasons like the swiftly approaching holidays. Wouldn’t it be amazing for your brand to flip a switch and give thanks to your patrons?

You don’t have to be a Game of Thrones fan to appreciate the notion that “winter is coming.” While you may not be battling feuding kings or gigantic wolves, the holiday season looms before you with opportunities as well as potential pitfalls. Your best bet is to get things settled now, before the crazy chaos truly begins, so your brand is ready for wintery days and wily customers. To help you out, let’s take a look at four ways you can prepare your brand for winter. 4 Ways to Prepare: Update and secure your passwords. First of all, if you don’t use 0000 or 1234 for your password, you’re on the right track! However, even if you came up with a truly epic and complex password, you’ll want to make sure you update it regularly. Additionally, where are you storing your passwords? If your answer is an Excel spreadsheet or a […]

If you conduct business online, you have countless pitfalls to avoid on your way to success. In our latest episode of Who’s Who in Social Media, Mitch Jackson with Streaming.Lawyer shared crucial insights and tips to help all of us avoid legal issues and conduct business like a boss. To read more about Mitch Jackson and how he helps online business owners, get the full list of tips on his blog. Would you like to be a guest on Laugh & Learn? Click here!

Instagram isn’t just for foodies vying to get just the right angle on their plate while you wait with a hovering fork. While your friend ‘grams their way to fame, you can be checking your followers and sharing a story of frustration. Start today once you watch our latest episode of Laugh & Learn. Instagram for Business: Analytics and Stories In this episode, you’ll learn: How to connect your Instagram Account to your Facebook Page (using Facebook Settings); How to see and decipher your Instagram Analytics; and How to view, engage with, and create Instagram Stories for your brand. How are you using Instagram for Business? Let us know in the comments below… you may inspire someone in their own marketing strategy!

Does your business blog or hold events? When & where are you sharing and promoting them? Get the best advice from this month’s Laugh & Learn guest: Gina Iliopoulos of GreenMark PR‘s Growing Green Show! In this episode, we chat about: How often you should blog; What to include in your blog; Where to post and share your blog; When to promote your blog; How to promote events; Which social platforms to share your events to and how often… And more! If you have additional questions or comments, please leave them below. Don’t forget that you or a professional you know can be a guest on Laugh & Learn! Complete the form to get started.

This week on Laugh & Learn with Really Social… Who’s Who in Social Media featuring guest Carlos Gil Carlos is the Global Head of Social Media for BMC Software, a Snapchat Strategist, and was recently the keynote speaker at Social Media Day Denver 2016 in San Diego. But there’s far more to Carlos and what brought him to who he is and what he does today. When you watch this interview, you’ll learn about the obstacles he overcame, the experiences he uses to help businesses succeed in their missions, and the choices he made to lead him to today and his life of zero regrets. Enjoy this month’s video interview, and don’t forget to connect with Carlos on social media!

This video walks through a LinkedIn Profile, from top to bottom, to show you where you can make it better and how you can improve your credibility. Click to watch and gain insights into how your profile can work harder for you. Even Rachel has to make some tweaks to her profile as you watch the video! Get a free worksheet! To take the improvements even further, you can download a free LinkedIn worksheet which gives you guidance on how to optimize your LinkedIn presence and build your strategy.

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