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Now that any bike ride I embark upon is simply for the purpose of staying fit, somehow my brain is very “meh” about the whole affair.

Going forward and for the foreseeable future, these are the three types of content your business needs to plan in your marketing and sales strategy.

So much goes into pulling off a successful multi-day event, so these are just a few ways your conference will leave attendees planning for next year before your final keynote this time around.

You can learn how to engage thoughtfully rather than rabidly ram your opinions through without attempting to change minds.

You may be thinking the last thing you’d want to do is get on a live video. I get it. Really, I do. There are tons of reasons to not go live. You may not like your appearance. What will you say? What if you stutter or misspeak? What if no one watches? What if you start getting spammed by trolls? What if you think it went great, but the higher-ups don’t like what you did? Fair enough. Those are all completely valid reasons not to go live. For 2016, those excuses worked just fine and held off the inevitable. But guess what? It’s 2017. Time to livestream. Your content is probably pretty good… maybe even great. Your audience and fans may have loved it thus far. But here are some hard facts about why video matters to you: Facebook users are 10x more likely to comment on your livestream […]

For brands, you’re planning mode for a new year. While you muscle through your future, your customers face their own challenges for 2017. How can you reach out your hand, take theirs, and step into the next year together?

Customers are used to brands taking their currency in exchange for goods and services, particularly in heavy shopping seasons like the swiftly approaching holidays. Wouldn’t it be amazing for your brand to flip a switch and give thanks to your patrons?

You don’t have to be a Game of Thrones fan to appreciate the notion that “winter is coming.” While you may not be battling feuding kings or gigantic wolves, the holiday season looms before you with opportunities as well as potential pitfalls. Your best bet is to get things settled now, before the crazy chaos truly begins, so your brand is ready for wintery days and wily customers. To help you out, let’s take a look at four ways you can prepare your brand for winter. 4 Ways to Prepare: Update and secure your passwords. First of all, if you don’t use 0000 or 1234 for your password, you’re on the right track! However, even if you came up with a truly epic and complex password, you’ll want to make sure you update it regularly. Additionally, where are you storing your passwords? If your answer is an Excel spreadsheet or a […]

If you conduct business online, you have countless pitfalls to avoid on your way to success. In our latest episode of Who’s Who in Social Media, Mitch Jackson with Streaming.Lawyer shared crucial insights and tips to help all of us avoid legal issues and conduct business like a boss. To read more about Mitch Jackson and how he helps online business owners, get the full list of tips on his blog. Would you like to be a guest on Laugh & Learn? Click here!

Instagram isn’t just for foodies vying to get just the right angle on their plate while you wait with a hovering fork. While your friend ‘grams their way to fame, you can be checking your followers and sharing a story of frustration. Start today once you watch our latest episode of Laugh & Learn. Instagram for Business: Analytics and Stories In this episode, you’ll learn: How to connect your Instagram Account to your Facebook Page (using Facebook Settings); How to see and decipher your Instagram Analytics; and How to view, engage with, and create Instagram Stories for your brand. How are you using Instagram for Business? Let us know in the comments below… you may inspire someone in their own marketing strategy!

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