Author Archives: Rachel

Home »  Author: Rachel

Personal assessment results provide a silhouette. Personal relationships fill in the details.

One which I can’t get out of my brain is the notion that, as women, we apologize too damn much.

Did you just use the brand Chrome user to post something to Instagram for the brand you manage? Hop on over to your own Chrome user window to like or repost it as yourself.

If you wouldn’t lurk up behind a dude standing at a urinal, the same etiquette applies to me in my cubicle. Seriously, clear your throat or something.

Over the weekend, Hootsuite shared out their blog post, Why We Sent a Single Tweet 44 Times. (Great headline, right? My neck involuntarily pitched my head sideways when I spotted it.) Mission accomplished, because I clicked to read the blog. Hootsuite discusses the practice of repeating (duplicating) content because “how people use social media, particularly Twitter, has changed. It has developed into a discovery channel where audiences come to find content.” They refer to Guy Kawasaki, a social media monolith who supports repetitive content sharing in his social practice. (I encourage you to read the Hootsuite blog, in spite of what I’m about to type; they have great tools and insights for social media marketers.) Don’t Dupe Just Yet I don’t think everyone should take to their social media plan and hone their Ctrl+C/Ctrl+V speeds – at least not yet. Here’s why: both Hootsuite and Guy Kawasaki have no shortage of followers: […]

Just because Justin and Jimmy make a ton of hashtags funny doesn’t mean the rest of us should try.

Life feels like tectonic plates at times; things shift ever so slowly, and then all at once there is huge upheaval bringing a myriad of changes.

You don’t have to be in the marketing industry to be your household’s public relations.

Welcome to the 21st century, when welcoming a guest into your home should consist of indicating if they can keep their shoes on or not, taking their coat, showing them where the bathroom is… and providing them with your wifi password. Earlier this week I visited my parents’ home with the intent to crash overnight before taking my son snowboarding. I had my laptop in tow, fully intending to crank it up and knock out some work during the evening. Except I couldn’t. When asked, my parents weren’t immediately sure of the name of their wifi network. That was quickly determined, but then the matter of the password caused a bit more delay. As someone who works almost exclusively over an internet connection via smartphone, tablet, and laptop, I had to take a moment to collect myself and recall that not everyone lives and dies by wifi. And that’s perfectly […]

Dammit, I’m going to get this done. Would I rather not? You bet. Will I fail again? Duh. Am I going to keep at it? (sigh) Yes.