Author Archives: Rachel

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Change. I’ve always thrived on how things change. As a child, I became used to our frequent moves from state to state (a natural consequence of having a father who worked for the federal government). As an adult, I rarely leased an apartment for longer than two years. My hair is always changing colors. Change is something I’m used to, so it doesn’t necessarily freak me out to the same degree as it does for others. Family. Ah, this is something I’ve been schooled on throughout my life, even when I didn’t realize it. As a child, I took for granted the constancy of my family. When my parents divorced during my teen years, the upheaval probably wreaked more havoc than I would acknowledge. As a young adult, I spent many years putting my family on the backburner while mistakenly prioritizing friends and even acquaintances over them. As an adult, […]

My son “TheSauce” and my dad practicing out front.

“Can I pick your brain over coffee?” “Can I call you and pick your brain?” “Can I pick your brain?” Ew. Are you tired of hearing this phrase used in every way imaginable? For those who use this phrase on others, let’s count the ways in which it is received. Then we’ll look at ways to avoid getting your brain picked over until there’s nothing left. You’re just sitting around waiting to help me. You don’t know how to do something, yet you know you’d like to learn. So you see an expert who appears successful at that thing. If your solution is to ask to “pick their brain,” you send them your assumption that they’re not working hard at their craft and just waiting for the next opportunity to be graced with this question. Wrong. If you can externally see someone’s success, you’re seeing the tip of the iceberg […]

Just four, no more, and you’re set for your first livestream. Chewbacca Mom had less, and she’s still the highest viewed Facebook Live of all time! Plus get ideas for extras and deals.

The thing is, it’s not hard to be good. All it really requires is taking that moment to feel beyond your own selfish drive and acknowledge that you share this planet with other beings.

Every.single.platform. That’s where women get exposed (quite literally, quite often) to sexual harassment from others. Twelve minutes ago, I hopped onto Periscope to “share” a beer with my viewers and chat about going to see Wonder Woman tonight with my daughter. Less than three minutes in, I get this: Lovely. A random viewer decided his question about my personal hygiene was a perfect segue from my alliteration about Blue Moon and Business Unusual. Because, why not, right? Later in the broadcast, after I lit into his comment, he told me, “Oh, lighten up.” No. It’s my broadcast and I don’t need to lighten up. You, sir, are welcome to go find another broadcast where you can assume the woman on the other end must really want you to ask her questions about her genitals. Different Day This isn’t a new thing. It’s a new harasser on a new day. Usually […]

Now that any bike ride I embark upon is simply for the purpose of staying fit, somehow my brain is very “meh” about the whole affair.

Going forward and for the foreseeable future, these are the three types of content your business needs to plan in your marketing and sales strategy.

So much goes into pulling off a successful multi-day event, so these are just a few ways your conference will leave attendees planning for next year before your final keynote this time around.

You can learn how to engage thoughtfully rather than rabidly ram your opinions through without attempting to change minds.